Facebook Page
I am excited to find one of my sites is doing well on Facebook, getting lots of likes and views, it hasn't turned into any earnings but I am thinking that is simply because it isn't really monetized all that well at this point and that is something I will have to work on. The site that is doing well is fitnessover40.net. I have another site with Facebook that isn't doing nearly as well and that is marketingonline101.net and that one should be somewhat monetized, but clearly I have some work to do as I haven't earned a cent with either site up to this point. I am thinking I need to write more, for a start, and figure out some better ways to monetize everything. Back to the drawing board, or more accurately, still working on the drawing board. :-)
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Did you actually create a facebook page for your Niche/Blog? Or is it the shares to facebook you are talking about from your blog? :)
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You might also consider these alternatives to FB http://time.com/3722915/best-social-networks/