Creating an Email Swipe: How to Write an Email Newsletter

byCerberus21

238 followers

5 years ago

Introduction

In this blog post, I am going to teach you how to create an email swipe for your website’s email newsletter series.
These email swipes are designed to promote affiliate offers while being engaging for your subscribers.
Email marketing is a vital skill to learn, but you need to do it right.
You need to provide value to readers while promoting high-quality products.
I am going to teach you how to write both a soft-sell and hard-sell email swipe.

Balancing Soft-Sell and Hard-Sell Email Swipes

Soft-sell emails are useful articles emailed directly to the reader.
They are usually 700–1,000 words long, filled with useful, interesting, actionable content.
These also contain a short recommendation for a related product.
Hard-sell emails are similar to short sales letters emailed directly to the reader, and are usually 300-600 words long.
For every 3–4 soft-sell emails, you should create 1–2 hard-sell emails. This is the perfect balance between providing useful information and making money.

How to Write a Soft-Sell Email

Start by briefly recommending a relevant product to your readers.After this, write a 700- to 1,000-word article related to your niche.Write content that is interesting. If you provide quality content, then users will trust your recommendations.Use creative formatting such as bullet points and headings to split content into bite-sized chunks.At the end, briefly recommend the relevant product again.

How to Write a Hard-Sell Email

Start the email with a hook. A great hook is to empathize with a problem the reader is having.
After this, point to your chosen product as the solution to the problem.
Next, post a link to the chosen product, encouraging people to click.
Write 1–2 paragraphs describing how the product will solve the reader’s problems.
Write 4-6 bullet points highlighting the top features of the product.
Write another paragraph describing how the product will solve the reader’s problems.
Write a short call to action, then post a link to the product again before signing off.

Conclusion

Writing email swipes and newsletters is not a complex method to place value on your products. Don’t be afraid to switch things up if you're not seeing any progress with your swipes. Over time you may need to adapt your methods. For example the use of a email autoresponder. I use and recommend GetResponse. Its super easy integrations make managing your emails and your list so much easier and less time consuming. Email Marketing will grow your business faster than any other marketing medium!

Best Regards,

Jordan