Just what is a long tail keyword
What is a long tail keyword? A long tailed keyword is one that has a lower search volume and is more specific than a regular or "head" keyword. It may have more words, but word count alone does NOT make it a long tail keyword.
Think about retail inventory. Long tail inventory is merchandise that sits for a longer period of time. It may have a higher percentage markup than regular inventory because the store needs to make its' money back on that space where the inventory sits.
The store may turn regular inventory 2 times per month at a 20% markup. Long tail inventory may take 2 months (or more) to sell, but usually comes in at a higher percentage profit to make up for the storage costs (opportunity costs).
I recently saw a training or post on here about long tail keywords and wish that I could find it, but I don't remember who did it or the title. A long tail keyword is almost always farther along the ready to buy chain than other keywords.
A regular keyword could be basketball. A long tail keyword could be how is wheelchair basketball played. It is much more specific than your regular keyword. As a long tail keyword it will get less "hits" than a regular keyword, so that allows you to rank higher for that specific term because their is less competition for the keyword.
I have posted below a few links to other sites where you can go to read more about what a long tail keyword is. Don't be misled by those that think it is ONLY the length of the term. It is USUALLY a longer phrase, but not always.
If you happen to know of the training that I spoke of above PLEASE pm me and I will make sure to edit this and post a link to that training. I think it may have been Jay, but I am not sure.