Just what is a long tail keyword

Last Update: June 02, 2018

What is a long tail keyword? A long tailed keyword is one that has a lower search volume and is more specific than a regular or "head" keyword. It may have more words, but word count alone does NOT make it a long tail keyword.

Think about retail inventory. Long tail inventory is merchandise that sits for a longer period of time. It may have a higher percentage markup than regular inventory because the store needs to make its' money back on that space where the inventory sits.

The store may turn regular inventory 2 times per month at a 20% markup. Long tail inventory may take 2 months (or more) to sell, but usually comes in at a higher percentage profit to make up for the storage costs (opportunity costs).

I recently saw a training or post on here about long tail keywords and wish that I could find it, but I don't remember who did it or the title. A long tail keyword is almost always farther along the ready to buy chain than other keywords.

A regular keyword could be basketball. A long tail keyword could be how is wheelchair basketball played. It is much more specific than your regular keyword. As a long tail keyword it will get less "hits" than a regular keyword, so that allows you to rank higher for that specific term because their is less competition for the keyword.

I have posted below a few links to other sites where you can go to read more about what a long tail keyword is. Don't be misled by those that think it is ONLY the length of the term. It is USUALLY a longer phrase, but not always.

If you happen to know of the training that I spoke of above PLEASE pm me and I will make sure to edit this and post a link to that training. I think it may have been Jay, but I am not sure.

https://www.semrush.com/blog/how-to-choose-long-tail-keyword...

https://yoast.com/focus-on-long-tail-keywords/

https://www.searchenginejournal.com/seo-long-tail-keywords/2...

https://www.link-assistant.com/news/long-tail-keywords.html

https://www.oncrawl.com/oncrawl-seo-thoughts/long-tail-keywords-how-long-are-they-and-where-do-you-find-them/



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DrSpy Premium
Extremely accurste and insightful....thanks.
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Bryan8 Premium
Glad to have been of assistance DrSpy. You're welcome!
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sdawson Premium
Thanks for sharing this. - Shirley
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Bryan8 Premium
You're welcome Shirley.
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hugh9905 Premium
Great info and analysis, Bryan. Thank you for sharing this.

Hugh
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Bryan8 Premium
Hugh, I'm glad that you found this helpful. Thanks for the comment!
Bryan
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hugh9905 Premium
Hi Bryan, I saw the discussion in the chat room earlier today. Glad that you wrote this post and made the clarification.

Hugh
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AlanJE Premium
Good training thank you Bryan, Best Alan
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Bryan8 Premium
Hey Alan! Thanks for the kind words. I've seen a bunch of people stuck on this, so I decided to dig a little bit deeper.

Good luck on your journey to success!
Bryan
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Marlasmith Premium
Thanks for the great information. As someone still in training this helps me.
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Bryan8 Premium
Thanks, I always try to do my best to help. It's amazing how many misconceptions there are on the net about this. Best wishes!
Bryan
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