Just what is a long tail keyword
What is a long tail keyword? A long tailed keyword is one that has a lower search volume and is more specific than a regular or "head" keyword. It may have more words, but word count alone does NOT make it a long tail keyword.
Think about retail inventory. Long tail inventory is merchandise that sits for a longer period of time. It may have a higher percentage markup than regular inventory because the store needs to make its' money back on that space where the inventory sits.
The store may turn regular inventory 2 times per month at a 20% markup. Long tail inventory may take 2 months (or more) to sell, but usually comes in at a higher percentage profit to make up for the storage costs (opportunity costs).
I recently saw a training or post on here about long tail keywords and wish that I could find it, but I don't remember who did it or the title. A long tail keyword is almost always farther along the ready to buy chain than other keywords.
A regular keyword could be basketball. A long tail keyword could be how is wheelchair basketball played. It is much more specific than your regular keyword. As a long tail keyword it will get less "hits" than a regular keyword, so that allows you to rank higher for that specific term because their is less competition for the keyword.
I have posted below a few links to other sites where you can go to read more about what a long tail keyword is. Don't be misled by those that think it is ONLY the length of the term. It is USUALLY a longer phrase, but not always.
If you happen to know of the training that I spoke of above PLEASE pm me and I will make sure to edit this and post a link to that training. I think it may have been Jay, but I am not sure.
https://www.semrush.com/blog/how-to-choose-long-tail-keyword...
https://yoast.com/focus-on-long-tail-keywords/
https://www.searchenginejournal.com/seo-long-tail-keywords/2...
https://www.link-assistant.com/news/long-tail-keywords.html
Recent Comments
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One of my favorite answers to health questions is, "I'm doing better than some and worse than others." Lately that seems to be the truth, more so than usual.
Thanks for the kind words on my post.
I hope that you are well and doing extremely well on your online journey to success.
Bryan
I count my blessing every day. I'm blessed beyond measure! I'm doing well in life, still challenged with my online success but it's partly due to my lack of attention which is totally in my control. I just got back to a fun sister weekend in Las Vegas and I'm getting ready to spend a month and a half in Hawaii visiting my mom. I'm on the move but it's awesome I can do my blogging from wherever I'm at. Blessings to you, Bryan!
Sachi, We are all blessed; the only problem is that some of us don't understand that yet.....
Sounds like you are having fun. Give your mom a big hug for me too. I only wish that I could hug mine once again
Bryan
Thanks, I always try to do my best to help. It's amazing how many misconceptions there are on the net about this. Best wishes!
Bryan
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Hey Bryan. Did you know that I'm such a newbie that I have never in my life even heard the words long tail keywords put together in a sentence? LOL
I've got so much to learn. You just taught me everything I know on this subject.
Thanks,
Wendi
Wendi, You'll get there! Rome wasn't built in a day. Long tail keywords are what you should be targeting for your posts to help you get ranked better.
It's really hard to go head to head on something like cooking, but cooking tiki masala or gluten free cooking would be easier to rank for.
Bryan
Gotcha. I think I've been using them, just didn't know what they were called.
Wendi :)
We all learn something everyday, sometimes it's actually something useful! ;-)