Now, there's a Niche!

byBridgetS

278 followers

9 years ago

I see a lot of newbies here struggling to find a niche, trying figure out what they are passionate about and how to turn that passion into a profitable business. They also struggle with the idea of becoming and authority or expert in the niche they choose.

So here is a tip - it is not only about you! Always keep in mind that we humans are social creatures. We are gregarious by design if not by nature (yes, introverts need relationships too, just in a different way).

So, when you are breaking down your possible niches and target audiences always try to see how your passion will dovetail with the needs of other people. Here is a perfect example:

Chuck the People Walker: Chuck needed some extra money. Chuck thought about things he could do to make some extra income. Chuck thought about dog walking. Only he doesn't like picking up doggy doo. Chuck likes to walk and talk. Chuck thought about walking people instead of dogs (because people can talk and because they don't leave their doo all over the pavement). Chuck figured there must be a bunch of people out there who are too scared to walk alone or who need the motivation of a companion and having paid for the walk to get off their couches. So Chuck started advertising his business. Chuck isn't a personal trainer or a doctor, but he can walk, talk and listen - that makes him an expert in his his chosen niche. Chuck's business has taken off and he is branching out. So now Chuck is learning new business skills and has his own website.

Chuck has perfectly dovetailed something he likes to do with something other people need thereby creating a flourishing business.

You can read about Chuck here https://www.facebook.com/search/top/?q=chuck%20the...