Are you missing out CTR because of adblocks?
Published on September 26, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
First of all, adblock is a browser plugin which block ads on a website. Any user who have it installed in the web-browser will not see any ad on any site while surfing, no pop-ups, no random music in the background. Around "16 million" online surfers have adblock !!
Now that's got to be a problem for internet marketers. With ads from adsense and even amazon banners missing(the one with text and image together) while browsing can bring down your CTR(click through rate)by a large amount. You would probably be assuming that banners will be clicked by the visitor. But the visitor with the adblock plugin would see nothing but a blank space. If the prospective customer has an adblock(one among 16 million users), then probably he would prefer clicking a banner in some other website rather than the blank space in that of yours.
How do we tackle it ? (3 steps)
1. The first solution would be to try the out adblock extension for your web browser. This would give you a better insight on how the blocking works(give it a shot it's not rocket science!) .
Adblock for chrome link: https://chrome.google.com/webstore/detail/adblock/gighmmpiobklfepjocnamgkkbiglidom?hl=en.
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For any other browser, adblock extension can be found by searching for "adblock for firefox". After you have installed the extension, try looking around your website finding the parts of the website which sound lame(with blocked ads and no links for the visitor to click on). Once you are familiarized with the adblock, you are good to follow the 2nd step.
2. Whenever you add a banner to your website which comes along with the content, add text links above or below the banner, so that the visitor would at least find a link to the desired page.
3. The third trick would be, choosing images over banners. An image with a link to it will not blocked by any adblock! . Hence adding links to the image is very important.
Hope I helped you, Let's get things working. Have a nice day :)
- BRIAN
Source for the number of users: http://webgilde.com/en/adblock-users/
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