Content from low hanging fruit
Lately, I've been trying to focus on low hanging fruit using the Keyword Tool. Looking for keyword phrases that have at least 50 searches and fewer than 50 Competitive score.
According to Kyle's training, the low competitive score means you have a better chance at picking up traffic than competing in a big category with lots of competition.
I keep putting in phrases into the Tool that are relevant to my niche, which is helping older people build muscle to fight aging.
When I find a phrase that is right for my niche and has the right scores - and also makes sense linguistically - I go to Google to do some research.
I never plagiarize the work of others, but look to credible sources of information for inspiration on the topic. I may reference one or two of them and quote them with proper attribution. And then I put my personal spin on the topic with what I think.
I keep a log of Keyword phrases that I've scored this way and try to have at least 5 or 6 ready to go into development at any one time.
My headlines are less creative and artsy than they used to be, but I believe this process can pay off with increased traffic. Time will tell.