How the Coronavirus Created Popular Niche Markets
The world as we know it has changed since the start of 2020. The emergence of SARS-CoV-2, the virus that causes the disease known as Coronavirus Disease 2019 or COVID-19, has made an already established niche market far more in demand by practically everyone.
NECESSITY IS THE MOTHER OF INVENTION
A few years ago I began to miss the day to day human in-person interaction that you do not get from being a work at home online marketer. Even though I wasn't going to give up affiliate marketing and making money online, I decided to rejoin the workforce in the healthcare space.
Why did I join the healthcare industry? To tell you the truth, I sort of don't know. Sometimes I enjoy trying new things, just like when I tried affiliate marketing after being a successful Top Rated eBay Power Seller. Little did I know that this change would have a profound impact.
I became a medical transportation driver also known as an N-EMT. The bulk of my duties are to transport not just the sick and diseased people but also those with disabilities and mobility issues. I get exposed to all types of germs from nursing homes, hospitals as well as patients.
Though I always took basic protections by keeping my immune system strong and wearing gloves and other PPE (Personal Protection Equipment) when entering a contaminated area, now with COVID-19 I have to do more. This more is for the protection of all those around me.
No matter where you stand on the issue of wearing a face mask, the fact of the matter is that they are effective based on which type you use and when. However, some take it too far and this necessity is the mother of invention for an established niche that everyone now seeks.
THE HEALTH AND SAFETY NICHE
If you are a new member of Wealthy Affiliate (WA) or a veteran member looking for a new niche to earn money from, consider the health & safety niche market. This niche is exploding in demand, and not just because of COVID-19. Safety equipment is a fast-growing niche.
A little more than 2 years ago I wrote a WA blog post called, High Visibility Clothing - Can a Color be a Niche? In it I describe how the high visibility color of lime green is being incorporated into many products and gear because of its ability to be seen from far away.
Now in these days of COVID-19 I have seen many people both professionals and ordinary citizens that are wearing face coverings in this high visibility color. This of course is not for masks that protect the wearer but cloth coverings that are meant only to slow down spread.
I am not saying you should create an affiliate marketing website solely on face masks and cloth face coverings. It would be best to offer a broader range of PPE to include gloves, face shields, goggles, gowns and even hand sanitizers. You could even include related cleaning products.
Though all of these were in demand before COVID-19, there will be more of a demand going forward. As we in healthcare have experienced, having our own supply helps tremendously when government cannot facilitate the PPE. Personally I have a 2-month supply just in case.
TAKE ADVANTAGE OF THE CURRENT CRISIS
Regardless of whether you agree with mask wearing or not, a majority of the world's population does and is constantly looking to purchase them. This is something you should take advantage of because N95, KN95 and Surgical masks are meant to be worn once and disposed of.
People like me in healthcare will need to buy these in bulk or on a continuing basis. Cloth masks need to be worn once and immediately washed before wearing it again. This will require people to have several. In other words, no matter the type, people will want to purchase often.
You may wonder, how the Coronavirus created popular niche markets? What happened was ordinary people not associated with the healthcare industry, are looking for the same kinds of PPE. There has always been a health & safety niche, now everyone wants a piece of it.
The reason I am bringing this to light was what I noticed after going up on PPE supplier websites looking at prices for N95, KN95 & Surgical masks. I noticed two of the websites I looked at have affiliate programs. I thought, people will want to spend money on this niche.
Another thing to consider is PPE, especially N95 & KN95 masks have been used by people in construction and garbage processing for decades. This segment alone makes Health & Safety a popular niche regardless of COVID-19. These are the websites I am looking to buy from.
NOTE: THESE ARE NOT AFFILIATE LINKS. To view their affiliate program details, scroll to the bottom of their Home screen and click on the link to their Affiliate Program.
If you should decide to get into the Health & Safety niche beyond just general PPE, I recommend the E-Safety Supplies website because they have a far broader selection of products including virus disinfectant cleaning supplies which are still difficult to buy in stores.
Remember that a niche can be practically anything and in this age of COVID-19, it only makes sense to capitalize on the products that the world population has a high demand for. I'd like to know your thoughts on this. Leave them below with any questions and may you be profitable.