Learning From Failures

I'm tired of saying I'll do something, or saying that I'm planning to do something, or saying I'm intending to do something, yet not following through.

So one of the things I learned is I'm not even going to mention it unless I'm COMMITTED to doing it. My lips will otherwise be sealed.

I tend to be a dreamer. I think it's probably in my nature as an INFP. Still, as I've matured, I've learned to become more of a realist so that dreams can come to fruition.

As Henry David Thoreau said, "If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them."

That said, I am SERIOUS about starting a second website after my first website failed. The first website failed precisely because it was my first website and I was still in the process of learning various things and not implementing things fast enough.

Back To The Drawing Board

My second website will be in the niche of food, and the main focus is on a simple machine. The niche focus on a product was inspired by footballsnackhelmets.com. However, unlike footballsnackhelmets.com, there will be more variety in products offered,yet the theme of my food website is still precise and narrow.

Since everybody needs to eat, just the fact that my upcoming website is focused on food products and healthy and delicious food products makes it more likely that the affiliate products will convert, in my opinion.

Before conversion, of course, people have to come to the website.

So it goes without saying that traffic is the main key to a successful website.

Well, traffic and conversion.

And the desire to get traffic and conversion ASAP is why I'm waiting a couple of more months before starting the website (probably in June).

While it was great to gain some experience by taking some action with my first (failed) website, before taking action with second website, I believe I need to get all my ducks in a row first.

What Are Some of the Ducks?

The ducks I need to get in a row include the following:

• Knowing more about how to use Pinterest. (I had put up a board with images linking to my first website, but that's all I know how to do right now. Need to find out more about how to use features of Pinterest and how it works.)
  
• The same with all the other social media stuff, e.g., Google +, Facebook.
• Forums. Commenting now on some food discussion forums ahead of time.
• Finding food online magazines, etc., and studying these magazines to write for them, aka guest blogging for inbound links and getting the word out on website.
• Get practice doing infographics.
• Find out how to do promotions like giveaways or contests (people would have to SHARE a link that gets the word out on your website to enter).
• Having templates and a few pages already written before launching website

• More ducks may come up with further research prior to launching the website.

I plan to have a static homepage with my second website and set it up similar to FootballSnackHelmets.com.

One of the most important things I learned from watching the case study videos on FootballSnackHelmets.com https://my.wealthyaffiliate.com/magistudios/blog/ultimate-wa... is that even the static homepage and About page would benefit from emphasizing a Keyword. In fact, Jay said in video that the reason he chose static homepage is so that he could make the homepage based on the keyword "football snack helmets."

Similarly, I've chosen my domain name to be words that I can repeat easily and appropriately on the homepage. The domain name is thus the Keyword of the static homepage.

Another thing I learned is how important it is to get the Keyword repeated on a page or post by not only putting it in content, i.e., the blog page or post, but also the meta tags, such as meta title and description. Also, images on the page or post would benefit from relevant or synonymous keyword (if not the exact keyword).

So as you can see, there's a lot of ducks to put in a row first.

Anyway, it may be nice to succeed on first shot (website), but that's not always the case.

P.S. Also, the fact that WA allows us to put up over 20 websites (I think 23?) and how SiteRubix domain websites are free can be used as practice websites.

I happen to currently have 4 different SiteRubix domains to practice on and experimenting with 4 different WP templates. I'm using them to practice and experiment with different layouts, etc., before actually starting the bona fide second website.