Boffy Niche Blog #2 - The Niche & Keywords

If you read the #1 Boffy Niche Blog then you should know that this week I had to research a niche subject and find some relevant keywords.

I'm actually so excited about this project I did the research the following day and so here is the second post.

The Niche Topic:

If you are new to online business then a common niche selection strategy is to write a list of 7 ideas from the following areas: Passions, Problems and Fears.

I have an interest in Certification/Training websites. These sites provide information about getting into a career through training or qualifications and tend to be more information based and less spammy. A great bonus for this is that there are a lot of content opportunities with this style of site and so I'm going to try and pick this as my niche selection.

Niche Keywords:

The next step is to jump into your preferred keyword tool and start pumping ideas into it. You want to find at least 10 suitable keywords related to your niche, if you are using Jaaxy then Kyle recommends the following:

1. More than 50 monthly searches (sometimes ANY traffic is OK)
2. Less than 300 QSR. (the lower the less competition).
3. Keyword must make sense.

The Domain:

With my keywords selected, I went onto NamesCheap and purchased the domain. Luckily this domain was a phrase that I was searching for, you don't need an exact match domain but you should have your keyword if possible.

After changing the nameservers I knew I would have a few hours to wait so this gives me a perfect time to think about the future plans for this site.

Goals for the Week?

Now that the domain is purchased, it is time to set up the site.

• Configure the WordPress settings, install the must-have plugins
• Decide on a website structure, the categories and menu layout
• Implement widgets in the sidebar
• Look into other relevant websites for inspiration, topics and ideas for the content in Week 3

My Quote For The Week!

As you may have noticed, I'm spending an entire week on setting up the website - not rushing to get pages or content on the site. I want to have solid foundations and no silly mistakes, this is why I have opted for a classic expression instead of a quote for this week.

Rome wasn’t built in a day, but it burned in one - Medieval French Proverb

Want to get Involved?

Please leave me a comment below and join me on this journey.

If you already have a site then let me know your current situation, if you are brand new to WA then 'Get Started with Level 1' while following my blog.