INSIGHTS•2 MIN READ
About advertising...
bjlabelle
Published on January 29, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I recently discovered a few things about advertising that most of us have forgotten.
Do any of you remember the days of door to door salesmanship? Do you remember their attitudes? Were they personable or aloof?
If I remember correctly, they were friendly, they remembered my interest, they were interested in me! They were polite and always helpful.
Most days people are pushy now, they dont take no for an answer, then they try to take advantage of me and make the price higher, they dont care about me, they only care about what they can get from me, my wallet actually... SUCKS! And this is what people are being taught!
So what can we do about it?
You can learn to be the better salesman. This is what advertising is all about! It's about salesmanship in PRINT!
Offer honesty, respect. Stand behind your product 100%.
Gain their trust thru free samples. free trials, money back guarantees at a no-risk for customers.
Dont even try to sell them, tell them about the product and what it has done for you, leave a link in case they want to learn more....
Maybe even offer them another product for free if they buy so many of product A.
Be interested in your customers, find out their wants, their needs, thru surveys, comments..ect.
Be polite, take no for an answer and find out what will make them say yes.
Be helpful and offer free valuable info on a regular basis.
Do research everyday on your niche, leaders are readers!
Dont sell to your customers, let them buy you!
Do any of you remember the days of door to door salesmanship? Do you remember their attitudes? Were they personable or aloof?
If I remember correctly, they were friendly, they remembered my interest, they were interested in me! They were polite and always helpful.
Most days people are pushy now, they dont take no for an answer, then they try to take advantage of me and make the price higher, they dont care about me, they only care about what they can get from me, my wallet actually... SUCKS! And this is what people are being taught!
So what can we do about it?
You can learn to be the better salesman. This is what advertising is all about! It's about salesmanship in PRINT!
Offer honesty, respect. Stand behind your product 100%.
Gain their trust thru free samples. free trials, money back guarantees at a no-risk for customers.
Dont even try to sell them, tell them about the product and what it has done for you, leave a link in case they want to learn more....
Maybe even offer them another product for free if they buy so many of product A.
Be interested in your customers, find out their wants, their needs, thru surveys, comments..ect.
Be polite, take no for an answer and find out what will make them say yes.
Be helpful and offer free valuable info on a regular basis.
Do research everyday on your niche, leaders are readers!
Dont sell to your customers, let them buy you!
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