First week results of my social media campaign
It was a bag of mixed results in the first week of my scheduled social media campaign. Allow me to bring you up to date.
This is my original question posted in "social engagement & marketing":
Anyone using hootsuite as their multi social network platform?
Then I announced last weekend (4/12/15) via my WA blog of my first scheduled social media campaign:
My first scheduled social media campaign for this coming week
My first week campaign objectives
Through Hootsuite, I scheduled five Twitter posts of varying blog posts, reviews and WA affiliate links from both of my websites each day during the workweek. During the weekend, I scheduled three Twitter posts on each weekend day. I have Twitter set up so that tweets are also posted on my Facebook page the moment it tweets. These posts were scheduled during the daylight hours.
A promising start to get this campaign off with a bang!
As the above chart indicates, April 12, 2015 was a great Sunday! I expected clicks to be higher on the weekends as most people surf the web on their days off. With three posts on 4/12/15, exposure was greatest in the afternoon going into the evening. I was especially pleased on the content clicks.
Big differences as the work week progressed
During the work week, I realized significantly lower click results throughout the week. Content clicks also were noticeably less. Did the increase of posts on weekdays create overposts which turned away potential visitors? A good question that seems plausible.
Changes going into week two of the social media campaign
I decided to go back into the online certification course training and decided that this coming week- week two- I will scale back the number of posts daily during the workweek. I will also compose unique tweets that will engage the Twitter/Facebook communities.
With each new post and review created on both of my websites, I will integrate the new content immediately within the scheduled campaign. I need to keep the tweets/posts fresh and inviting- not use "recycled" posts that have been previously tweeted and posted.
I encourage your thoughts, ideas and comments!
How am I doing? Do you have a idea, comment, question or opinion? I welcome all input. It may help another WA member with the same idea for their social media campaign. It will definitely help me out. C'mon, don't be shy. We are all in this together bring us closer to our goals and achieve success.
I'm ready to take on week two of my social media campaign. Let's take on the challenge. Here we GO!
Recent Comments
29
This is pretty advanced stuff to me but good to see you can track posting like this and the differences it makes.
Yes it can get technical at times. I read it a few times, do some testing, commit to the plan and analyze the results. Other fellow WA members have interest in enhancing their social media reach. I am happy to help out but also learn and evolve too.
I just followed you on Twitter, hope you don't mind. I am completely social-media-stupid, and am very curious to see this play out while I'm reading about your progress each week.
I did notice that most of your posts don't have images with them. As a Twitter follower, I skim through the posts and usually only stop for those that have an interesting picture. But again, I'm really in no position to offer opinions in this area..
Hello Angie:
Thank you for your input. I am working on the features of hootsuite so I will make sure I'm able to attach an image with each post.
All input, comments and ideas are welcomed. We are all here to learn, support and help one another to achieve our individual goals. Lets succeed, shall we? :)
I was thinking about Hootsuite last week. I used it a few years ago with another project I had on the go, so I really should make the effort to go and recover my account and start using it again :) You reminded me of how useful it is for scheduling posts.
Nice to see your results are proving fruitful with clicks. The potential is there for sales, but like Kyle says, success doesn't happen over night.
I would be interested in seeing how you are doing in a months time with a mixture of posts from your sites and different sources :)
I started using Hootsuite a week ago. I was curious about the times to schedule the posts for maximum impact. I haven't found that sweet spot yet. I'm using the free version, so I don't have any analytics on what is working best. Any idea?
I am working on a trial by error basis. I have recalled some of Kyle's training as to using social media methodically and not flooding the net. So I will scale down the number of posts during the weekdays. I'm still working with the free version as it still works for me. I will keep all my WA friends posted as the campaign continues on. Stay tuned and thank you for your input!
I will keep my weekend posts to three for Saturday, three for Sunday. I will step down from five posts per week day to two posts per week day.
I believe that I over posted during the workweek. And Kyle's training showed light on my oversight. Again, its going to be a few weeks of testing and tweaking. Its a work in progress.
That sounds good Jean. I was excited by last weekends' results that I thought I could expand on that by posting more into the workweek. I'll use the "keep it simple" principle. (laughs)
I will be the first to admit im terrible when it comes to social media. The most ive used is pinterest for a site where the images could bring people into the site...and did =).
I would say that five during each day is a little high becuase as you said people are most active on the weekend. Unless it is something entertaining or highly informative I would probably scale down the five each day and maybe increase the few on the weekend if as you say you dont recycle old post content =)
Also not sure if you mentioned what times you were posting at during the week but I would either aim early morningish when people are checking their stuff or during the lunch time range which I guess would be like 11-2pm ish, or right after work with the assumption that the normal work day ends at 5 not to mention that would pick up college students, parents, workers, etc.
I would also consider including some interesting posts or news stories that you find around the web that are related to your niche but necessarily on your site that way people get a variety and don't feel like you just pushing the same thing over and over. Not to mention those big sites and authors if you let them know that they were mentioned they might start to take more notice of your own site which could lead to some nice networking opportunities.
Can't wait to see how your next week of results turn out.
Thank you for your input Autumn, I really appreciate your thoughts!
Being in Hawaii, I have to schedule my posts in the early morning in order to reach the early lunch crowd on the east coast and the workforce start on the west coast.
I will definitely note posts that give a variety of topics for engagement and networking possibilities from large sites and authors.
I will keep you posted Autumn & thank you again for your support!
I can say that you have realised that social media is not classified advertising! Too many tweets about the same thing will turn your followers off. Keep in mind that there will be some who see your tweets regularly others rarely so do repeat occasionally and at different times. Engage your audience. Tell them what you're doing without selling.
Thank you Vicky! It's a work in progress. And I do appreciate your encouragement! Please let me know if you do have a question or anything I can do to help you. Best wishes!
See more comments
Thank you for all of your input! I am interested to know of suggestions, comments or concerns you may have in regards to my scheduled social media campaign. Your conversations are always welcomed!