Facebook & Online Marketing: My Bottom Line!
So, I spent the last couple of days on Facebook.
I was trying some strategies on how to market content and affiliate offers around groups and all. However all I got was very few leads, let us not talk about conversion!
I did some thinking about why the results were that way, and i figured out the following:
- Sharing posts on Facebook for exposure is a waste of time. Actually, you can conclude that just by taking a tour around marketing groups and seeing if any other publisher is getting any interaction on his offers. You'll see that there is a great lack of interaction and an overwhelming amount of spam.
- Facebook is good for building a network of contacts. Indeed, creating a network of business friends on Fb is something of a great value. There some good groups for doing just that. People sharing experiences, help and maybe professional expertise on the business level.
- The wisest way to use Facebook for marketing purposes is by using Fb ads. There are called dark posts as well, and one of the greatest ways to efficient marketing as there filters can make your simple ad a great leads generating machine. And if you did a good job setting the filters, a great conversion will also be a result of your hard work on your advertising strategy.
To get exposure on Facebook without using ads one has to make plans for long-term marketing strategies that might not work.
Presence on Facebook is something that you need to be investing time to get. It can be built, but it needs consistency, patience, and discipline.
Hope this little post has been helpful to you guys.
Feel free to share your opinions or if there is something I maybe missed, tell it to me bellow, and I'll be more than glad to discuss :))