Novel Marketing. Chocolate and what?

Last Update: August 09, 2017

Hey guys,

maybe you've seen this before, but I haven't and I thought it was pretty cool, so I'll share it with you.

My sister has come back from holidaying in Germany and she brought some German chocolates for my Mom. On the box it said something about ''mit CD''. (With CD). I only spied the box briefly, (the choccies weren't for me, lol) and I assumed that 'CD' was probably an acronym for something in German, but related to the chocolate, or an ingredient.

When my Mom opened the box tonight, there was indeed a CD in it, with classical music on it! Free with the box of chocolates! There is no promotional material on the CD for any other company, so clearly, the idea is to listen to the music, while you devour the chocolate liqueurs. When the chocolates are gone, you still have the CD, and the connection and memory is set. So you will probably buy another box of the choccies when you want to listen to the CD again, and the chocolate company have secured more sales. I thought this was a beautiful little gesture but also a beautiful little marketing and sales tactic.

Something novel and different. And the power of association. Maybe this will inspire you in your business. I know Amazon has a 'bundle' feature, and they tend to offer similar products together.

Hopefully this gives you some novel ideas for offerings for your customers. Perhaps something already associated, perhaps two items that wouldn't normally be paired together. Something to make you stand out.

What products could you offer together for your customers?

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Phil-58 Premium
great story
thanks for sharing
laparra1 Premium
Good afternoon Heather,

A very good idea. I do not have customers as such but it might happen in the future. Your post was food for thought.

Greetings from the south of Spain, Taetske
Carol46 Premium
A lovely idea!
AltheaKerr Premium
People love freebies!
MKearns Premium
A terrific example of associative marketing enhancement. thanks for posting Heather
Avecita Premium
As soon as I realised what they'd done, I thought, I'm sharing that with the WAers. :)