Creative ways increase sales

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Updated 10 years ago

Yes, creative ways increase sales, and as you may know there are some people that can generate a great variety of excellent and powerful ideas almost from nothing, with so little effort. And there are some others that take a lifetime and all their brain to generate a good idea, but creativity it is just one element in the formula of success that goes like this: ( Creativity + inovation ) x perseverance = Success.

But because without creativity there is no succes, today we´ll talk about creativity and how you can learn its process and apply it to innovate, and after that you will see why creative ways increase sales.

So here are the good news, even when the media tell us that creativity occurs in people like entrepreneurs, businessmen, artists, writers and all those who somehow embody the perception of things and are able to have great ideas. Creativity is a process consisting of techniques you can learn.

So let me put in your fingertips this six simple steps of a good creative process.

Step 1.- Prepare

First of all you have to know what are you expecting from your creative process. Lets say you want to create an advertising website for a variety of products or just one.

First you have to get as much as data as possible, technical and functional: what it is, how it works, how it is made; market or audience that can buy the product or products, what your audience like, what your audience need.

This first step requires hard work, but this research should be done with greatest respect and conviction as it is impossible to have good ideas about something you dont know.

Step 2.- Please debug

With all the data in the table, better read it well all the times you think is necessary, because you have to debug. Gradually the immense amount of information will take shape to become something like recipe or manual about something, and if you know what is the final result you are expecting from your process, and know your product or products thoroughly, then you´ve already got half the journey.

Step 3.- Brain overload

Here is where headaches begin, here you are going to have a lot of ideas, you are going to creat and destroy, and create again, and again, until your brain overloads. Your brain will refused to think about the same subject. This perhaps is one of the best moments because you are saturated. Do not give up, whenever you get this feeling, and force your brain to think to the limit, until you get that great idea.

Step 4.- Let your subconscious work

You´ve filled your mind with information, ideas and thoughts. Now you have to let your mind do the job, go to the movies, theater, distract yourself, get some sleep, get some fun with your friends, listen to music, do something different release your mind. Let the Newton Miracle happen, which is nothing more than an external stimulus that will sprout the great idea.

Step 5.- Tune up your idea

The idea is there now you have to sculpt as a functional creative idea, prepare it to come out to help you sale.

Step 6.- Testing time

When you have the finish concept ask different people, like friends, or even better your customers, so that at the end you´ll have the results you were looking for.

With practice, the process of creating ideas will become in a something you master.

Well that´s it.

Glad I´m done with it, hope is useful.

see you next!