3 on Google nice traffic :
Last fall I wrote a review of Flexjobs and recently there's been an uptick in comments on the post. I haven't been obsessively checking my stats like I used to and finally took a look today. It's become the #1 driver of traffic to my site, with 20-30 visits a day (out of ~200).
I did a quick search on Google and now I see why:
#3 on Google - not too shabby! In this case what's really driving it is not the keywords I was targeting (real work from home jobs - you can see that in the title & url) but the term flexjobs review. I have that as a tag but it's not anywhere in the body post.
However I set up a rich snippet (via a Wordpress plugin) stating that the article is a review - which also gave the attractive & attention getting star review. This is clearly making a difference.
What's also interesting is that over the past 2 months, my impressions have gone down for nearly all of the flexjobs-oriented searches but clicks & CTR have all gone up.
Here's a kicker - I just searched for 'flexjobs reviews' and guess who's clocking in at #2? :)
My takeaways: keyword research is good, so are rich snippets. Combined with a relevant topic it's a powerful combo.