The Sequel to Affiliate Arthur: The Emblem of Identity

Learn how clarity, consistency, and creativity forge a lasting brand

In my last post, Affiliate Arthur and the Sword of SEO, we followed Arthur as he uncovered the power of Jaaxy, learning how the right keywords could open doors to visibility and growth. That was the beginning of his journey.

But visibility alone isn’t enough.

This sequel picks up where Arthur left off. Now that he’s attracting attention, he faces a new challenge: building a brand that resonates, reflects his purpose, and keeps people coming back.

Whispers in the Hall of Echoes

Arthur enters a dim chamber known as the Hall of Echoes. He sees faded banners and forgotten brands.

In the background, he hears a familiar voice.

“This is where voices go when they lose their message,” she said. “But not all is lost. The Emblem still remembers.”

As he turns around, he sees Lady Schema, her staff glowing faintly with structured wisdom.

She brings forth a golden scroll that glows slightly as it is unfurled he sees the words The emblem of identity and starts to remember he has heard of four ancient symbols this relates to.

This is the scroll of the Emblem of Identity Lady Schema states.

“This is not a logo,” Lady Schema whispered. “It’s a compass.”

Again, she whispered, “Visibility is not enough,, you must be felt”

The moment Arthur looked at the scroll, he noticed in the corner of his eyes another glow appearing on the walls.

The actual crest of the Emblem of Identity appears.

Another voice appears from the shadows, as they both look around Sir Clickalot nods and states “ The sword of SEO opens the gate. But the Emblem of Identity earns loyalty”.

The Crest Whispers

As all three approached the crest they looked at the four quadrants shown before them.

Here are the four pillars that all affiliates should ask themselves:

They begin to hear whispers coming from the crest, it seems that each quadrant was talking to each other, then there was a sudden pause as their whispers ceased.

The silence was earie, all you could hear was the breathing of Arthur, Lady Schema and Sir Clickalot and the occasional mouse running for cover.

Suddenly, in a voice that echoed in the hall, each quadrant spoke in turn to Arthur.

The symbol A: Affiliate Purpose

The first quadrant at the top left speaks quietly but firmly and the point:

“I represent your why. The soul of your brand, without it, your content becomes noise , like a wandering knight without a quest”.

Your affiliate purpose is more than a niche. It’s your reason for showing up, your message, and the people you’re here to help. At Wealthy Affiliate, we talk a lot about finding your “why.” This is where it lives.

Ask yourself.

• Why do you exist?
• Who are you here to serve?
• What transformation do you offer?
• What values guide your work?

This quadrant passed the first of 4 clues for more clarity:

“Let your purpose shine through every post. It’s not just about products, it’s about people.

Once they absorb this knowledge given, the next quadrant top right speaks

SEO Clarity

I am the Magnifying Glass who represents SEO Clarity

“Even the noblest message is lost if no one hears it. I can help you to ensure your voice echoes in not just in the chambers but outside as well.

SEO isn’t just about ranking. It’s about relevance. Using Jaaxy, you can find keywords that reflect your values and speak directly to your audience’s needs.

Ask yourself:

• Can people find you?
• Are your titles aligned with your audience’s questions?
• Do your posts answer real needs?
• Is your site structure easy to navigate?

Another clue is passed on for more clarity:

“Think like a guide, not a gatekeeper. Clarity builds trust”.

As Arthur continues listening to the wisdom of the crest, things start to make more sense and he is eager to absorb the knowledge he is given with respect and humbleness as he knows he has a lot to learn and absorb and even adjust.

Suddenly, the third quadrant on the bottom left speaks.

Brand Reflection

“I am the banner that represents your brand reflection.”

Your brand isn’t just what you say, it’s how you look. Colors, logos, layouts, they all send signals.

With WA’s logo designer and image creator, you can build a visual style that feels consistent and true to your message.

Ask yourself:

• Do you look like you sound?
• Are your colours and fonts consistent?
• Does your tone match your mission?
• Do your images reinforce your message?

The third clue is given for Band Reflection

“Let your design echo your voice. Consistency is credibility”.

Arthur is now so eager to start building he website according to the for quadrants but needs to be patient and finally follow the last advice for the forth quadrant bottom right.

Creative Spark

The power of the quill speaks:

Arthur, I am the quill here to help you with your creativity and give you the spark you need.

Your quill is your magic. Your tone, humor, and storytelling style are what make your content feel alive. It is the story that sticks. Whether you’re writing a blog post, designing a banner, or crafting a call to action, your voice is what sets you apart. Not just be seen, but remembered.

Ask yourself:

• What makes you unforgettable?
• Do you use analogies or symbols?
• Is your writing playful, poetic, or punchy?
• Are you willing to be bold?

Finally the forth and final clue given:

“Don’t be afraid to surprise your reader. That’s where connection lives”.

Finally, Arthur understood what is required.

Arthur at the Crest Forge

As each quadrant had spoken Arthur noticed that the scroll he held in his hand glowed even stronger than before and the etchings added all that was given by each quadrant to Arthur.

As Arthur turned around to leave and was ready for his new venture, the runes beneath his feet glowed. The Hall of Echoes fell silent.

“You’ve remembered who you are,” Lady Schema said. “Now let the world remember too.”

Your Emblem checklist:

Now you have seen and heard the quadrants pass on the message to Arthur but like a true friend, he wanted to share his checklist to you here in Wealthy Affiliate, which he sent in advance to the future.

Before you publish your next post or start looking at any old posts, ask yourself:

• Does my purpose shine through?
• Is my message easy to find?
• Do my visuals reflect my voice?
• Have I added a spark of creativity?

You can also use the many posts, training, tools, and resources available to you within Wealthy Affiliate and go forward.

Closing Reflection

Arthur left the Hall of Echoes not with answers, but with a framework, a way to shape his voice, his visuals, and his value.

“The Emblem isn’t a badge,” Lady Schema whispered. “It’s a promise. for you to keep”

And with that, the scroll was sealed, not with wax, but with intention.

Question to ask you?

What does your emblem say about you?

Share your thoughts, your crest, or your favorite quadrant below.

Let’s echo forward, with purpose.

As Always