Is this correct - Soft approach over hard Sell?

Came across an interesting article yesterday, which is particularly poignant to us Brits certainly. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. (This is the point of the funnel approach, no)

Is this correct, seven times? You build interest slowly. Its said

1. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to
2. How your product or service can solve a problem
3. Ease into the benefits of your product
4. Your final message should be the sale pitch – not your first one! What is a

.It mentions a swap file - What is a ‘swap’ file?

It goes on, not to start with a hard sale. (Certainly NOT for UK people) Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need.

If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

Any pointers? Appreciate any help........

Have a Gr8 day

An Englishman, Dave