First AdWords Campaign
So I just set up my first AdWords campaign for one of my posts. It is actually the longest, latest post with a keyword that has more than 9000 monthly searches.
I'm tight on a budget at the moment so I'm kind of nervous not to waste it for nothing. Anyone else are in the same boat?
Anyone can share any tips? Thanks!
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Make sure that the page you send them to has some kind of call to action. Remember that PPC traffic is what is known as a cold lead, meaning they don't know anything about you when they arrive. Contrast this with organic results where your content has the potential to warm them up, but you don't have to pay for this.
The call to action can either be a lead capture (email) or a sale, or both. When it's lead capture, make sure you eventually get a sale from your efforts.
If you use PPC for a regular content page or post, it's more difficult to measure the success of the campaign. You won't be able to track your conversions. PPC is all about measuring ROI.
This is not to say that you can't use PPC for your posts. It's just much more difficult to track your ROI.
Best Regards,
Jim
It is actually a review post, a top5 with call to action buttons but I guess that's not the same what you meant.
Sorry, ROI stands for Return on Investment. You want to maximize this as much as possible.
Unless you are using PPC to initially test what kind of response you will get for your review page, and this is a perfectly valid use of PPC, you want to try to keep the pages as short as possible. Sales pages can be longer but the end result is getting the sale.
Having said that, if you do your initial test and you find you are getting a surge of people that are engaging with your call to action, you may want to keep the campaign going.
It's all about testing and conversions when dealing with PPC. If you set up a campaign and it's not working, try to find out what is wrong and make changes. You can apply concepts known as A/B testing where you make small changes and measure the impact. In other words, have two landing pages, or two review pages and set up Adwords to have traffic split to each (that is a feature of both Adwords and Bingad). Also, split test the ads themselves. Each platform will let you do that by creating a new ad within the Ad Group. See which one is getting more conversions, etc.
Best Regards,
Jim
Thank you so much for your help. Well, because it is my first ad like this I am testing it because I just don't know what to expect yet.
And because I'm tight on a budget I don't plan to keep it long, well maybe I will if I'll see that it's converting well on sales. So everything is kind of in a test mode now.
Could I ask how much would you suggest to set a daily budget? Right now I set 10 euros/day. I watched Kyle's video lesson on setting up an ad and he said that if you give a small budget maybe you won't even get traffic.
Before I answer that, here is a good article on ROI with respect to PPC:
https://searchenginewatch.com/sew/how-to/2225881/3-ways-to-calculate-ppc-roi
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The amount of traffic you got will likely depend more on the keywords you choose and what your bid is. So even at a small budget, if your keywords get hit at the right bid amounts, you will get traffic.
You also want to monitor your bid amounts to find out where the "sweet spot" is. This means you start out at a certain bid, say 30 cents and then you lower to the point where you are not receiving much traffic anymore. Then, you raise it from that point until it gives you enough traffic to get sales but where you don't have to overpay to get it. Once you find that sweet spot, you let it ride (as long as it continues to produce for you).
You may want to consider using BingAds as a start because you can usually get better bid prices and can use them to judge viability of keywords as well as potential ROI. When you find a campaign that works, you'll want to use both.
Best Regards,
Jim
Also, when you find a campaign that is making you sales, scale up your budget from the proceeds of those sales.
Right now I set my bid exactly 30 cents just like you mentioned, and the same Kyle mentioned in his video. I will read the article.
Thank you so much for your tips and information. That is very helpful for me. I will test this ad right now for at least couple of days to see how it all will go and convert.
Thank you!
My pleasure. Let me know if you need any further help. I've been at the PPC game for a while now. It's not scary when you do it right!
One final thing I forgot to mention, never bid what Adwords (or BingAds) suggests as a bid. ALWAYS go lower. They try to get advertisers to pay way too much because it makes them more money. Even when they respond with Below first Page message, I stand firm with my bids if I am getting traffic with them. If I am not getting traffic on a particular keyword, I either scrap that keyword or I'll raise incrementally to the point where I get some traffic.
QSR is 28 at least this what Keyword Tool here in WA shows. But I'm kind of concerned now because I checked my adwords settings for this campaign and it showed that this keyword has very low searches and it not eligible to show up. Luckily I put another one, exactly the same keyword just with "a" instead of "the" but it's QSR is 200 and couple hundreds more searches.
So I'm kind of confused. Keyword tool shows that it's more than 9000 searches but in there they won't even show it for low searches...
QSR has more to do with organic search and is not as much affected by PPC stats. There should be some crossover, meaning that if it is popular in organic search, you should get some traction from PPC for those keywords. But no one really knows how the PPC algorithms truly work, so you can't fully gauge the results of PPC from QSR.
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Hi Anastazija, you have just inspired me to try a Google Adwords Campaign, I have previously done Bing Ads but ready to try the big boys!! LOL
Would love to hear how you go with yours :)
Hi, I'm glad to hear, give it a try :) I will update about my process :)