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INSIGHTS1 MIN READ

Why is Domain Name Important in Ranking or Indexing?

AdamsOnLine

Published on July 24, 2013

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

If I understand anything about SEO, all the pages of all the domains are indexed on Google. I keep reading about how you need your domain name to include your keywords to be effective. My confusion starts when I see domains like "amazon". This site sells everything from soup to nuts. How is amazon a keyword for the products that they sell. Amazon may not be the best example because of who they are, but my point is most websites that I visit do not have keywords in their domain names. When you have a variety of products to market, I don't see how you can possibly have a domain name for each one of them. Keywords on pages I understand, I just don't get the emphasis on keywords in the domain name. It does not seem to be a common practice in the internet world. Where am I not understanding this domain keyword thing?

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