What is a marketing funnel? part1

Funnel marketing is a marketing strategy to turn a visitor into a loyal customer. This customer journey is made up of several stages leading to a specific objective: to acquire new customers.

In order to achieve this objective, several tools are available to you such as subscribing to a newsletter, downloading content, etc. It will also indicate at what level of the customer journey a prospect is located.

This tool is a funnel of conversion, which will allow you to attract your audience and guide them in this journey. In the process, your potential customers will go from visitors to prospects, then from customers to ambassadors. They are therefore likely to be fewer and fewer.

In order to limit traffic losses, it is necessary to optimize your marketing funnel. To do this, you have to think about “ user experience ” at every stage. That is, think about what your potential customers want and how you can give it to them.

Indeed, when a consumer faces a problem or feels a specific need, he will try to find the solution. The more his questions are refined, the more he will advance in his reflection. It is then up to you to impose yourself on its path, by offering it your solutions, and thus move it forward in the direction you want, while avoiding leaks.

You can create as many marketing funnels as you have goals and personas. But remember to make them evolve based on real data, your goals, and changes in your personas. ( In marketing, the persona (or buyer persona) is a semi-fictional character representing a set of people who share the same problem with your offer. They can also have similar consumption and lifestyle habits, which makes it easy to segment them.).