The stages of the marketing funnel - Convert Leads to Customers
Published on October 20, 2021
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
You have established contact with your prospects, it is now necessary to maintain a lasting relationship with them.
This is the focus of the sales team and it is essentially the sales process that will determine the chances of converting the prospect into a customer.
The work of marketing is not over yet, decision content ( BOFU ) is particularly effective in supporting the sales process and a sales team needs relevant content to support its argument.
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As you can see, the marketing funnel, in the vast majority of cases, will not allow you to “do without” a sales team. The objective of your funnel is to make its work infinitely easier thanks to a very high-quality qualification and engagement process.
The marketing funnel will present your solution or your offer as being the one that best meets the needs of your prospects.
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