One Way to Create Better Amazon Review Posts
I like many of you was looking for the best post format/layout to use on my Amazon site. I see many discussions wondering how to make Amazon review posts that convert. I will show you an approach that I and some fairly experienced Amazon marketers use.
First I think you need to understand you will get better results with subtle nudges to your call to action (CTA) buttons and boxes. If you try to be too aggressive in your approach it will form a bit of distrust with the person. For example big yellow "Click Here To Buy This" buttons don't work. You have to earn some trust first before you ask for a CTA.
Here's a simple example and keep in mind this is only one of hundreds of ways to format a review post.
First start out with an image and list some pros and cons. This helps with the trust factor. (by the way the product image should be linked and clickable too).
Acme Double Blaster Motion Light Review
- compact design
- quality components
Cons:
- fairly expensive
- newer model available
This is an optional place to insert a YouTube directly related to the product (but not another affiliates video).
(***insert a small nudge to the amazon review of the product)
Click here to see what others are saying...
Why You Need the Acme xyz Product(H2 title)
This is can be one or more paragraphs where I talk about why I would buy the Acme light fixture.
The Benefits of the Acme xzy Product(H2 title)
This is a paragraph where I say what are the best attributes of the product. You can also write other headings as necessary where it would describe the strong points. For example How the Acme xzy Saves Power.
Summary
A few lines to summarize why they should buy, the benefits, other peoples options, your opinion why you think it's a good purchase, etc.
(***call to action Amazon buttons or text here)
Click Here to buy this awesome light before it's out of stock.
As you see I am not just filling the post with a bunch of call to action boxes and big flashy buttons. Your click through rate will be much better if you gain trust first before you ask them to click a CTA button or purchase.
Recent Comments
10
Nice info! I've been wondering if the Amazon CTA box with the picture+price is also considered to be too salesy?
I've used it a lot in my reviews because i think readers want to know more about the price of that item. What do you think about this CTA box?
Thanks for the info, not sure if it will really help me out personally. I'll see if it's something that I'm interested in :)
I'm doing amazon affiliate and ebay partnership. I think I might me interested since I'm doing Amazon affiliates.
I love this, it never occured to me to show them the reviews on Amazon, and what do you know, you have got them checking out the product on Amazon through your link, thanks boss!
Yes what it does is gets them to click and then you get a cookie. BTW my CTA for this article is the like button...LOL
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Hey :-)
I really do appreciate your post. It gave me a better insight on how to construct my Amazon review.
I've was putting my review post on hold because I couldn't figure out a way to do it correctly.
Kyle's advice with your advice, I can write my Amazon review now. :-)
I made one previously and it is a mess. Well, from my opinion. I have too many products one post.
I should've wrote 4 posts for each product or 2 products a post to compare the 2.
I think I got it. :-)
Thank you so much for posting this and I'm following you now ;-).
I wish you the best,
Chrisie :-)