How To Choose Your 1st Domain Name - Keyword-Rich Domains vs. Branded Domains - Which is Better?
Published on February 1, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Are you confused about what type or what the name of your new domain should be?
I understand your confusion completely!
You may be getting suggestions by many others on "What type of domain name you should choose for your first domain name and your first website" and it can be very confusing and frustrating!
I just got an email from someone asking me for help on this issue so I figured I'd write my answer in a blog format so it could be a help to many others as well.
So in this article, we will discuss how to choose your 1st domain name when trying to decide whether you should choose a "Keyword Rich" domain name or more of a "Branded" type of domain name when first starting out online.
I don't know exactly what, who, or where you may have heard that keyword research is only good for just "content"...because that is definitely not the case....it helps when determining a domain name as well. (if you don't believe me, then just ask Kyle or Carson).
Take Kyle's websites for example...his website names (other than Wealthy Affiliate and Jaaxy) that he uses for examples on all the Getting Started training courses are "keyword phrases"...
These are Kyle's "Keyword Rich" domain names:
1. http://waystoavoidscamsonline.com
2. http://howtolosebellyfattoday.com
And these are Kyle's "BRANDED" domains:
1. http://WealthyAffiliate.com
In other words, there are two types of Domain names...
1. Keyword Rich Domains
2. Branded Domains
If you are brand new to the online world and you're working on building your first website, you want people to find your site easier and have more chances of actually clicking on your link, and without having to spend a bunch of money to acquire "Public Awareness/Branding," right?
In that case, then you should use a Keyword Rich Domain.
Make sense?
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With Branded Domains, it takes much expensive advertising to get the public aware of what your brand is about before they begin to recognize it.
For example...
If I had never, ever heard of WalMart before, and let's say I was searching for:
"Every Day Low Prices on Socks" ...
....and on the first two lines of the first page in the search results, I see these two domains/websites listed....
1. Walmart.com
2. EveryDayLowPricesOnSocks.com
...which one do you think I'd be more likely to click on??? (Keep in mind that I said that I had never heard of Walmart before in this example).
Better yet, if YOU had never heard of Walmart before and searched for this term and found the above two examples, which one are YOU most likely to click on in this example???
I bet your answer is the same as mine (I would click on the "relative" domain name because it is highly related to my search query)....and I can say that with confidence because of one sole reason.... "RELATIVITY."
Do you get the point?
Does this help you at all?
Lastly, It's YOUR site and YOUR domain name, so YOU do what YOU want...no matter what anybody else says...just educate yourself on the matter first and decide whether you want to start off with a Branded or Keyword Rich domain first before beginning your quest.
If you really, really like your current domain title, then stick with it....I only pointed this out to you because it can make a big difference when starting out in regards to organic traffic or organic clicks.
I started out with a "Branded domain"... http://FiredOrDenied.com and NOW that I know what I know, I wish I would have been more "Keyword Rich" or keyword specific so as to gain more organic traction early on.
Now my other site is definitely a "Keyword Rich" domain but I haven't done much with it yet cause my focus is on the other due to the fact that I wanted to focus on promoting Wealthy Affiliate, and that domain name is... http://NaturalCleanseAndDetox.com
Can you see the major difference between my two domains?
Which one of my domains is "Keyword Rich" and which one is more of a "Branded" domain name? Leave your answer in the comment box below to let me know that you now understand the difference between the two types of domain names.
Let me know if I can be of any further help to you all by leaving your questions, suggestions, frustrations, etc. in the comment box below.
And don't forget to "LIKE, SHARE, FOLLOW & COMMENT!"
Feel free to pass this article on to anybody you know that is struggling with deciding on what their new domain name should be.
All The Best,
Jeremy Wilson
PS>>>>>>>> Are you ready now to start researching your new domain name whether it be a "Keyword Rich" or a "Branded" domain name???
Here's a Video Tutorial I created that shows you (very easily and quickly) "HOW TO CHECK WEBSITE KEYWORD RANKINGS IN GOOGLE" using Jaaxy...and if you're not already using Jaaxy for your website rankings research, keyword research or domain name research, then this will be very valuable info for you within this Video Tutorial....
Click the link below to start watching this powerful Video Tutorial...
http://firedordenied.com/how-to-check-website-keyw...
...and if after watching the tutorial, you found it to be very useful to you, please comment on my video page and share it around via the social media buttons you'll see there.
Thanks for reading through this article and I look forward to hearing the successes and the choices you've made because of it! :-)
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