Low Ticket Versus High Ticket

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Low Ticket or High Ticket Products which should you chose? There are arguments for both. I will simply speak from experience. For quite some time I marketed low ticket or low priced things. I was always struggling to make a profit. The idea with low ticket items is to slightly more than cover your variable costs then scale up to make a profit.

I’ve purchased and read several courses that recommend promoting large ticket items. The argument was that you do the same amount of work but for a smaller target market. I haven’t posted for a while because all of my efforts have been on targeting larger ticket items the last several months. The only reason I have time now is because my auto-responder has been under a denial of service attack for the last several days. Ouch.

So, I thought I would give you my opinion on the subject now. In my opinion, it is just as easy to promote high ticket items. By high ticket items, I mean items where I may make several thousand dollars on just one sale. I send out fewer emails. I make the same number of blog posts. But, my profit margins are much higher so, it is easier to make a profit.

In the words of Donald Trump, “I like thinking big. If you're going to be thinking anything, you might as well think big.”

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Recent Comments

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Hi, WillD1955 and I concur with your concept of going for the big ticket items. Your is a very good Post here. Hope it helps many WA members to decide on the matter. Take care, my friend!

Thank you so much for the advise. Cheers

Makes sense to me!

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