#14 Attraction Marketing
Published on September 15, 2014
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
“ATTRACTION MARKETING”
“Forget about your ‘Agenda’ to achieve the ‘Outcome”.
“Don’t try to “Get” ‘Them’… Be ‘Their’ “Advisor”
“Continue putting out different Content. Eventually something you put out will hit ‘Their’ Hot-Button & you will have ‘Attracted’ ‘Them’ “.
“Be a ‘Marketer’, not a ‘Sales-Person’… ‘Point & Recommend’.
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> Make your Offer something ‘They’ are already looking for.
> Point, Suggest, Recommend, etc. BUT don’t try to ‘Close’ now.
> Use the ‘4 Cs’ -
* Collect – Accumulate ‘Those’ that are looking for what you offer.
* Capture – Get ‘Their’ contact info (use a Capture Page or Have them send a Blank email to your: listname@aweber.com)
* Communicate – Build Relationships (use an Autoresponder series)
* Close - You don’t try to Close when “You” want to (Not in Your Time). Do it in Their Time. Don’t go after their Money, Go after Their Time – ‘Their Time’ is when something happens in their life that gives them their ‘WHY’ – Now they are ready to say ‘YES’ because they have a NEED for what you have to OFFER – This is when it is ‘High Noon’ for your Prospect – Be there & be their ‘Buddy’ when it’s ‘High Noon’ for your Prospect - The Question to ask is: “How Can I Help You?” Then tell them about your Newsletter or how you have a List of people that you keep informed about what is happening.
> Focus on the first 3 ‘Cs’, which will ‘Pre-sell’ ‘Them’. ‘They’ will ‘Close’ ‘Themselves’ if you just give them directions with a ‘Call-To-Action’. Through all these steps, you are just an ‘Advisor’ not a ‘Salesperson’. ‘They will come to you asking how ‘They’ can join. This is ATTRACTION MARKETING. Just put your stuff out & let ‘Them’ come to you when ‘They’ are ready. You will be talking with people that want your information rather than trying to ‘Push’ something on ‘Them’.
Ask people what "They" would like more of or what "They" would like less of - [and just listen]. Then ask "Them" if the have a Plan. Then ask if 'They" would like to see your Plan… Good conversation starter.
If you want or need more ‘How-To’ help, that is available. Just contact me.
Thanks,
Wally Wiki
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