Introduction to Creating Granular PPC Ads
Granular PPC ads are basically ads which target singular type (long tailed) keywords and link to landing pages that relevantly talk about that. The advantage of using the granular PPC model is that you can really go deep in the context of laser targeting traffic and possibly get more referrals. The other advantage of this is that you can end up spending less on PPC.
The disadvantage of this model is that it takes longer to set up and you'll typically get less clicks when you target 1 keyword, but this is an experiment I would strongly recommend considering if you're OK with experimenting in the PPC world as it does hold potential.
Recent Comments
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Although this strategy might get a smaller number of clicks, there's surely a strong possibility that the conversion rate will be increased as the keyword, advert and landing page are so specifically joined-up/targeted. Overall you'd think that must lead to a better return on ad spend. A great idea 💡
I love it. And I am okay with experimenting and awesomeness throughout—it is definitely worth indulging in and finding out what is and for my niche topics. Granularly, here I come :)
great notes,
Clo