I chose the niche of holistic health and weight loss, why because I am going through this myself and kind of obsessed about it. I was worried because I know this is competitive field, but I just realized as I was making lunch that I now need to practice what I preach and couldn't believe the meal I was making...all leafy greens, avocados, legumes...what was going on, I realize what I am blogging and learning is reinforcing that I need to be my brand.