Membership Site vs. Product Launch
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You can do both. Your membership site would offer related things around your book, and you would "product launch" your book. A product is everything you offer actually. So you could even "product launch" your membership site too!
funny...next blog I read had info on membership sites as well , see uridium's blog unfortunately cant post link here :(
If you start it now, by the next Halloween season you should be doing very well.
Ghost stuff is always popular but even more so around Halloween.
Hello Labman: The book is doing well. I have four more paintings to go. Very, very excited. Back on WA setting the website up. Hoping to have the whole kit-and-kaboodle DONE by January. In the middle of rewrites. The editing phase is trying. Other authors critiquing my style and well...thinking of getting trademarked before I really start showing it to beyond a select few. This is on the local end around Gettysburg. Have no idea on the web. I am going to start blogging the process. That way people will not think I'm all mouth. I want to get feedback from here. Ah, more critiques. It's no longer my baby:) When I get burnout on the production phase I get on here to anonymously research, but the gap is closing. I just hope that I can handle the pressure of more computer time. It's hard with two rugrats.
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Halloween is a good time to promote ghost stuff. Get the site up and work on the rest after the "Ghost" day.