Keeping It Real!

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It's always easier to complain andfind flaws big and small, no matter how convincing a professionally written andimaged product or service may present itself. From a seller's point of view, presenting only the positive and ignoringany negatives can also be self-defeating.

What may seem “positive” or “negative” is relative - a matter ofperception. One person’s negativity could be another person’s positive, recognizingan opportunity by their "thinking outside the box". Just visit eBay as an example to seethe many bids for items that you would deem otherwise relatively worthless,junkie, or has little resale value. Awhile back, myhusband sold an antiquated car phone (before the advent of mobile phones and such) that came with an automobile he had bought from a private owner, and surprisingly, the final bid for that phone wasabout 3 times the value he originally had anticipated on the car phone's worth.

Of course, best practices would blends positive aspects of a product orservice with any potential drawbacks, but while wanting to keep your focus mostlyon the positives, include a few potential downsides when selling an item orservice because, in the long-run, that type of honesty will lend better credibility andauthority for you. Consumers have become moresophisticated and have easier ways to research any claim made (pro or con) sofocusing your advertising and marketing language in the positive, is great, butalso keep it real!

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Recent Comments

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Good points. I like your husband's car phone story.

Hi, would you happen to know why the text in some places in this article are meshed. I typed the draft and "final" version on Word and noticed after posting and again this morning, the spacing between some of the words are missing (and I know I didn't type it that way when I was ready to post it here, yesterday....hmmmm)

I'm not sure. I've had the same thing happen to me from time to time

Proof and credibility. The most realistic approach!

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