Keeping It Real!

bytwrsaga

378 followers

7 years ago

It's always easier to complain andfind flaws big and small, no matter how convincing a professionally written andimaged product or service may present itself. From a seller's point of view, presenting only the positive and ignoringany negatives can also be self-defeating.

What may seem “positive” or “negative” is relative - a matter ofperception. One person’s negativity could be another person’s positive, recognizingan opportunity by their "thinking outside the box". Just visit eBay as an example to seethe many bids for items that you would deem otherwise relatively worthless,junkie, or has little resale value. Awhile back, myhusband sold an antiquated car phone (before the advent of mobile phones and such) that came with an automobile he had bought from a private owner, and surprisingly, the final bid for that phone wasabout 3 times the value he originally had anticipated on the car phone's worth.

Of course, best practices would blends positive aspects of a product orservice with any potential drawbacks, but while wanting to keep your focus mostlyon the positives, include a few potential downsides when selling an item orservice because, in the long-run, that type of honesty will lend better credibility andauthority for you. Consumers have become moresophisticated and have easier ways to research any claim made (pro or con) sofocusing your advertising and marketing language in the positive, is great, butalso keep it real!