At the end of the day, we all want to run profitable and successful online ventures.Good SEO practices dictate that,creating high quality and scannable content is key.Why? Because it leads to more traffic to your website which is what we are looking for. And just before we forget, why do we want traffic? It leads to revenue generation.

Let us take a look at the following scenario. Four bakeries,all on the same street,selling red velvet cakes. You,however,find that one bakery is always full of customers looking to buy a slice of red velvet. Even if it is finished, the customers are willing to wait or even come back the next day for it. The other bakeries try to lower their prices to entice customers,but nope,the customers will not budge! It's just not about selling the red velvet cake;it's about the richness of the cake,the experience,quality service,unique taste of the red velvet. These are the selling points for this particular bakery.

This is exactly how your content should be (minus the eggs,flour,milk :) ) You should create such a unique experience for your audience such that when they land on your website, they never want to leave.

Remember,search engines,Google being the major one,also want you to create helpful and unique content for your audience. Shady work will result to low Google rankings and no traffic. High quality and scannable content will be rewarded with traffic being sent your way.

1. The characteristics of good content.

2. What is scannable content?

3. Tips on how to make your posts scannable.

4. Simple but effective ways of writing good posts.

Great! Lets get started!