Here are the ten golden rules to consider when writing articles

1. Relevant title including keyword to attract them in
   
2. Convincing to-the-point lead paragraph to retain their interest
3. Credible relevant bio
4. Tightly focused, concise, relevant content
5. Use short paragraphs and sentences, bullet points & subtitles to break up the article
6. Know your target audience and write at their level of understanding
7. More authoritative to write in the third person. Keep personal reviews on the linked website or blog.
   
8. Unique, balanced content
9. Check all content for spelling, grammar, punctuation or tired language
10. A convincing final paragraph with a call to action which meets the readers' problem