Though I’ve published a training tutorial sometimes ago in which it was analyzed that using an email marketing strategy would be so helpful in building a subscriber list for your blog and drive traffic, you need to know in today’s training that this can jeopardize your blogging success if not implemented legally.

Making your list very clean, you must be sure of the legality, engagement, and accuracy of your subscriber database. If these three attributes are not ensured for your subscriber database, expect to get yourself:

• Penalized for violating international and national laws
• Struggling with low open rates and being punished for poor sender records
• Blackmailed by email service providers
• Fined for inactive email subscribers
• Slapped by search engines

Here are the basic ideas for keeping a decent and healthy email list:

• Build and protect your sender record
• Take note of undelivered emails and bounces
• Comply with the European Union’s General Data Protection Regulations (GDPR)
• Use a double email subscription (Opt-in) process
• Build engagement with your subscribers
• Find out if you’re using the right email service provider
• Remove the superfluous part of your list
• Never spam

Build and Protect Your Email Sender Record

The way your email sender record is scored is exactly like that of credit scoring. The email service providers make use of this data to assess your engagement rates. The engagement rates include the spam complaints, the clicks, and the opens.

The better your engagement, the better your email sender record/reputation, and the better your deliverability is!