1) Traffic Source

As a business, you cannot take your eyes off organic searches. It will surprise you that users of Google perform more than 3 billion searches on daily basis. This figure is not going to reduce rather it is on the increase and you cannot take your eyes off it.

This figure from Google accounts for about 75% of the searches. Google is the most popular and most widely used search engine. Being visible on this platform will mean a lot to your website in terms of traffic.

2) Better user Experience

When we talk of creating an excellent user experience, no one beats Google to it. The search engine is constantly improving here outface and algorithms in a bid to provide users with excellent user experience.

The ultimate result is the search engines ability to present the desired result to her audience. Quality SEO is built on excellent user experience. If you adopt this in your business, it will work in favour. It will help you increase both rankings in the search engine and improve customer satisfaction.