I know that as a digital marketer, you are familiar with the term SEO, or search engine optimization. I know you know it as a traffic source, but that is not the only advantage fo search engine optimization.

Answering the question "why is SEO important for a small business" will be our focus in this training.

How SEO Work for a Small Business

SEO is an acronym for search engine optimization. It refers to all activities involved in preparing your website for an increase in both quantity and quality traffic. It consists of strategies, actions targeted at strategically position your website in search engine for traffic acquisition.

It comprises of two parts, the on-page and the off-page SEO. The on-page refers to the basic things that contribute to the ranking of your website. But are with-in your control on your website. They include things like website speed, image optimization, and others. But the off-page refers to things that contribute to the ranking of your website. But they are not within your control. It refers primarily to links

Optimizing your website for search engines is no robot science, it involves a lot of factors. As such, it takes a lot of understanding and time to reposition your website for search engine optimization. But the advantage of SEO to businesses is enormous and far outweighs the effort or resources you put it. Click on the Next Page icon as we begin to see the importance of SEO to a small business.