Why Blogging Is a Crucial Part of Digital Marketing
Traffic Generation, Nurturing, and Conversion
Once you've begun pulling the overall website traffic, remember always that an awesome blog will keep potential customers coming back and building a relationship with you.
By consistently producing high-quality content on your blog that answers people's questions, resolves certain issues people have been battling with, and offers genuine solutions to people's problems, you will transform traffic into qualified leads.
As readers keep coming back to check out the latest posts on your blog, you are already building bonds with those readers, nurturing them through the blogging journey. You are building trust, credibility, and authority. Therefore, you're establishing a unique brand for your business blog.
What would be the outcome? When it is the ideal time for your customers to purchase a product or service, your brand will be at the very top of their minds. That is when a conversion occurs.