It's a good thing to keep your pages updated. It's a good thing to update the date every time you make big changes.

Google sees big changes as having the latest information and will use an old post as a new post when it comes to publishing frequency.

What you seriously do NOT want to do is change your permalinks.

Maybe you chose some URLs that you liked at the time, but they don't seem to be good keyword-rich names that will drive traffic.

Google looks at your content MUCH more than your permalink.

Yes, you can use it as a tiny little additive when it comes to the entire scope of what your content is about, but don't obsess over it. If your content is already indexed, it is somewhat of a complicated process to change the permalink without Google thinking you are posting duplicate content.

Duplicate content will obliterate your ranking. It will take months to recover.

It seriously isn't worth playing with your permalinks after you are indexed.



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Scwebu Premium
Good advice. Thank you.
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HARALD1 Premium
Thank you for sharing. Regards!
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Dave07 Premium
Thanks Tyler. It’s always good to soak up golden nuggets of info like this.
Cheers 🙂
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OSegun Premium
Many thanks for this wonderful piece of good information and advice.

As a newbie, I have committed one error of changing my permalink after my post was indexed.

Now, I have learnt something new.

I wish you all the best.

Segun
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TylerClark34 Premium
I changed quite a few of mine on one site before realizing it. I only figured it out after my other site started getting tons of clicks and the one I had changed got none. I still have zero clicks on the one that I had changed them and the other is over 200. They are less than a month apart and the one with zero clicks has more work done on it.
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OSegun Premium
Thank You Tyler,
My dad use to say knowledge is power. And what you do not know is your boss.

We are all learning. Hopefully, we will not do too much damage before we contact knowledge.

Wish you all the best.

Segun
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Joes946 Premium
Great stuff Tyler! Loads of good training here and is much appreciated.
Joe
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TylerClark34 Premium
Thanks, hope I was able to help
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