When it comes to growing your business, Search Engine Marketing (SEM) is one of the ways you can take off. Advertising your business online can give you an edge. We will focus on what is SEM in marketing, the difference between SEO and SEM, and how to get it right with SEM.
What is SEM?
Every time you make searches on search engines, you will notice some ads on search engine result page. The act of marketing, selling your products or service via ads shown this result page is known as search engine marketing(SEM).
The general name used to describe these ads is PPC(Pay-Per-Click). It can come in various formats which include product-based ads or ordinary text-based ads. Whichever format you decide the beautiful thing here is that it places your ads in front of ready-to-buy customers who are in dare need of your products.
I have bookmarked your training as I will use it and I might use SEM immediately to get a better foot hold on how I'm doing and what I could improve.
I think this is another good advantage of SEM.
Have a great week.
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Both FB ads and SEM are great PPC methods of promoting your website.
I know you will find it engaging when you take a look at it
Ayodeji
