Why Ever Green Content is important

1. It has a long shelf life: Evergreen content are not like trending topics or breaking news. They concentrate on topics that rarely change over time. Topics like “how to make ..” will not change for a long time. If you focus on creating evergreen content, your work will continue to remain relevant. As such, the volume of content need in the future will reduce. They will be consistently useful, as such their return on investment will be very high.

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2. Relevant for Newbies: It is another benefit of evergreen content. Many time you will discover that this topic centred on foundational issues; the reason is not far fetched. The fundamentals of niches and various business scopes are less likely to change. They are highly informational and creates trust. Beginners are many times your leads, and you can easily attract then and take them through your buying funnel.

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3. Drives organic traffic: Google’s algorithm is robust and well built. It does not rank out of date content. You can rest assured that evergreen content will continue to rank in search engine. As such, they are a good source of organic traffic. They will continue to generate free organic traffic over a long period.

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4. Reduce Bounce Rate: If your content is informative and highly relevant, the probability readers will leave will be reduced. It is where evergreen content comes to play. They are great at keeping your readers. As such, reducing your bounce rate.

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5. General Support for long term SEO: We have seen that evergreen content can be good at driving traffic and keeping your audience. It is the basis of search engine optimization. If you build relevant content that is keyword focused. It will naturally support your SEO