How to Create Evergreen Content (continued)

• Write to your Audience

It is time to start writing for your audience. Your topic and keywords are ready, start creating content based on best practice and avoid mistakes made by any creative content writer.

Ensure that your words, paragraphs are concise, make sure they are not too long to bore your readers. Use white space and relevant images to break your pages, so doing your content will be easily readable and will not strain the eyes.

Write in such a way as to avoid unnecessary jargons that will create more confusion than enlightenment. Remember the focus is engagement and not a distraction. Maintain your writing voice and ensure you keep your audience attention.

• Optimize for Search Engine

Optimization started with keyword research, but that is not all. You have to do on-page and off-page optimization. Ensure your URL, title tag, meta description, and image alt tag contain your keyword.

Do not forget to use internal links to link with other relevant pages in your blog or website. Also your outbound links, they are likewise essential.

• Frequent Update

Things are changing, although evergreen content stays longer on your shelve, you must stay in tune with a relevant change in your industry. There may be a slight need for change in your content.

Depending on your niche, you may need to review your work at least twice in a year. Create room for review it will make you consistently relevant.

Conclusion

Researching evergreen topics and content is going to be challenging in the beginning. But creating evergreen content is your gateway to maintaining authority and high relevance now and in the future.