3 - Capture Email Contacts
Webinar events are great avenues to capture email contacts from your audience.
The webinar software is used to manage registration for those who want to attend. By this, they are required to provide their email contacts during registration.
If you understand the power of email marketing, then you know that these email contacts are your leads.
4 - Partner with Others
I've never seen a webinar that was a single man affair. There were either co-hosts or some form of partnership with a brand or some other influencer.
Webinars provide the opportunity to partner with others in some way. These sorts of partnerships end up being profitable for both parties.
Conclusion
Webinars are nothing more than seminars that are delivered over the web. They are used to educate, inform, or share vital information to an audience.
Webinars are great for your business if you know how to produce and promote them. They offer the benefits of boosting your content assets, improving search ranking, email capturing, and gaining new partners.
So if you are yet to create your own webinars, now would be a good time to start.
Jerry