So now we know what Google Annotations are, let's look at what sort of things we want to take note of. Here is a list of things you might want to make annotations for:

• Publishing New Content (I just add the link)
• Updating old content https://my.wealthyaffiliate.com/training/updating-...'
• Theme Changes
• Updating design and layout of website
• Marketing Campaigns
• Website down time
• Competitor activity
• Any else that happens that is time related that could have an effect on your website traffic

This is really up to you on how detailed you want to get with your annotations, I suggest you start playing around with it.

Here is a good example of how this can help you. In January I had a big spike in traffic on one of my websites. I did not publish any new content at this time, I checked my Google Annotations and I had shared a particular post in some Facebook groups which obviously worked very well!

I can now add that onto my list of things to try out again in future.