On the previous page I talked about other keywords that Google uses to help boost your rankings known as LSI keywords. Most times they will result from the natural typing out of your informative thorough content, but you can sparingly add them yourself as you go along.

WHAT IS LSI

LSI stands for Latent Semantic Indexing and this is a mathematical method developed many years ago. LSI helps search engines to identify and understand the meaning of content through the use of matching related words. I have seen it explained in this manner once…

“In essence it finds the hidden (latent) relationships between words (semantics) in order to improve information understanding (indexing).” Some so-called SEO experts have said Google doesn’t use LSI anymore, but they also say that there is no proof that it is not used in some way.


According to my friend, a senior programmer at Google, LSI is still used to some extent. However Google does not call it LSI anymore and reference it as Word Vector Approach (WVA). This is Google’s version of LSI that is used by its Rank Brain artificial intelligence algorithm.

Rank Brain is the third most important ranking factor in Google’s long list of over 200 ranking factors. As it was explained to me Rank Brain is a “Machine Learning” AI that has the ability to figure out the intent of a search query and quickly match it to relevant search results.

So to keep things simple for all of you and not confuse you with more new terminology, I will continue to use the term LSI keywords to indicate keywords that are synonyms. The functionality of LSI is very similar to what Rank Brain uses to determine search results.

NEXT UP = What kind of content is Google searching for?



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Hello Robert,

Does LXI mean that I have to use words from the lexical set of the keyword?
Here's an example; if the keyword is "speaking skills", are the words "communication" and "speech" considered LXI keywords even if they don't appear under the target keyword in Jaaxy?

And another question. Can I search the LXI keywords to find relevant keywords for them too, or is this not necessary?

You also said that if we want our post to get indexed for another keyword, we can use it once or twice. Does by "another keyword" you mean an unrelated keyword that is not one of the relevant keywords that we get in a Jaaxy search?

Here is an example; if my target keyword is "speak english faster", can the other keyword that I want Google to index be "improve your speaking skills" which is slightly related but not one of the relevant keywords in Jaaxy, OR can it be "movie subtitles" which is not related at all but I could use it once or twice in my article?

That's a lot of question marks. I hope they don't take much of your time.

Regards,
Sylvia
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boomergp08 Premium
Yes, "communication" and "speech" are LXI keywords. Using them will in most cases come naturally when communicating your thoughts on "speaking skills."

The point is not to use your target keyword over and over again because doing so will eventually harm your rankings. It also makes reading the content annoying.

You can search for LXI keywords if you want but most times finding synonyms to your target keyword come naturally. Plus the LXI's do not need to have a QSR value.

The other keywords you can also rank for must be related to your target keyword and the overall topic of your content. Relevancy is one of Google's ranking factors.

It is important to remember to not fixate so much on keywords. Google is looking for in-depth informative content in a conversational tone that is not loaded with the target keyword.

The content you write is meant to please the audience that reads it and not to find favor with Google. Write your content the same way you would have a conversation with a friend.
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That's very helpful. Thank you Robert.

Bless you,
Sylvia
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boomergp08 Premium
You are welcome Sylvia
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Foxhenley Premium
Thank you, Robert, for a thrilling teaching time!
I have read and devoured about 15 pages, some I knew, had studied with you 2 years ago! You were an excellent teacher two years ago, and are even better at presentation now!

I knew much of this but I had not seen it offered concisely and so plainly all in one place!

I know you are successful, and I wish for you greater success!
God Bless and Good Luck!
Janice 🤗🌾📗⏱💰
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boomergp08 Premium
Thank you for your kind words Janice. I am happy you enjoyed my tutorial and I hope it has blessed you with greater knowledge.
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Dhind1 Premium Plus
Thank you, Robert, an informative post with several elements laid out in an easy to understand manner. This seems to be your trademark.

I have a question about meta titles/tags for images.
If I use CBD oil as one meta tag as an example from your post, and Vanilla CBD oil in another meta tag.
Do these count as keyword stuffing, and or overuse of my keyword?

There are times when photos will only make sense if tagged with your keyword and if you have several photos then you will have several instances of your keyword.

So my question is this: Do meta titles using your keyword, count in the overall total number of times you have used your keyword.
My assumption is they must because they are part of the article, but does Google see it differently?
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boomergp08 Premium
You are welcome Alex. I am happy you enjoyed my tutorial and yes, I guess you could say that making my tutorials easy to understand is a trademark of mine. That is always my goal.

When you are asking about meta titles, are you talking about the meta titles of the post or page? If yes then the keywords that appear there are important for those appear in search results.

It is important to understand that when I or Kyle or others say to place your keyword in the title of your page or post, we mean in the area at the top of the editor window where you type your content.

This title bar at the top of your content editor area is EXACTLY the same as the meta title area under the content editor. So if you are using the All in One SEO Pack plugin, once you type it in at the top, you do not need to type it again at the bottom.

Images...

However if you mean the title name of the image file, placing your keyword there does not count nor will it harm your SEO if all your images are named that. Google is concerned with keywords in the content.

Many times I name every image file I use in a post as my keyword followed by an ascending number. I do not believe it has an effect on SEO either way. However the Alt Text can.

Even though the Alt Text is meant for people who have problems seeing, it should be filled out accordingly as a description of what that picture is. If you can get your keyword in there naturally, do it.

Example... If you have an image of a bottle of regular CBD oil and another of Vanilla CBD oil, mentioning this within the Alt Text of the image is not keyword stuffing because you are explaining what the image is.

"This is a bottle of regular flavored CBD oil." "This is a bottle of Vanilla CBD oil" These are accurate descriptions of the picture. You can get into problems if you put your keyword into an Alt Text tag that is not relevant.

If your image is of a hemp plant and you say in the Alt Text, "Hemp plant vanilla CBD oil" that would not make sense because that is not what the picture is.

One more point...Sorry for this long reply.

As for the Post Tags, not the meta tags, it is recommended that you place two or three keywords there separated by a comma because you can rank for these.
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Dhind1 Premium Plus
Excellent reply and thank you for the multiple answers to my admittedly vague question. I was referring to the name of the image file in my question albeit not clearly.
I really appreciate this explanation as I am sure others will.

Allow me to say in my opinion you succeed in making your tutorials clear, easy to understand and it is appreciated.
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boomergp08 Premium
Thank you Alex and I am glad that I answered your question and even gave you more than what you asked for. I wasn't sure which you meant so I figured that I better give you all possible answers. :)
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Suzay Premium Plus
Robert, you are part of what makes and keeps WA "cutting edge" and ahead of the rest. I'm still going, Wow, I actually understood all 4 parts, and am grateful that I stopped by.
Probably as a toddler around here, I got some of this, but your clarity brought it into sharp focus.
Thank you so very much. I'm bookmarking this teaching, because you taught a teacher something so I can take a few more SOLID steps towards my dreams.
You are a priceless treasure, Suzay
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boomergp08 Premium
It was my pleasure Suzay to share this information with you and the WA community.I always try to explain things in a simplified manner as much as possible.

There will always be a lot of information about keywords, SEO and rankings in Google being passed around. Some of it new, some of it current, and some of it old.

I just want to help to clarify things to members from the knowledge I gain so that others can benefit and know that the training here by Kyle is top notch.
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Suzay Premium Plus
That says it all, if your standards are up to Kyle's standards, then no-one who follows that pattern is going to have to return to their work later and bring it up to that standard. They will be immediately implementing a stronger foundation. That's for me!
Again I say Thank you, Suzay
P.S. I'm going to be looking for your posts!
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boomergp08 Premium
My pleasure. I have always found that 98% of the time Kyle's training is up to date and I try to match him by filling in the holes so to speak.
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JohaneG Premium
This post is very educative and informative. Thank you for sharing.
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boomergp08 Premium
It was my pleasure to share this information. I do not want members to make the keyword usage in their websites to follow old SEO techniques which are sadly still promoted by some online.
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JohaneG Premium
Well done.
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boomergp08 Premium
Thank you/
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