On the previous page I talked about other keywords that Google uses to help boost your rankings known as LSI keywords. Most times they will result from the natural typing out of your informative thorough content, but you can sparingly add them yourself as you go along.
WHAT IS LSI
LSI stands for Latent Semantic Indexing and this is a mathematical method developed many years ago. LSI helps search engines to identify and understand the meaning of content through the use of matching related words. I have seen it explained in this manner once…
“In essence it finds the hidden (latent) relationships between words (semantics) in order to improve information understanding (indexing).” Some so-called SEO experts have said Google doesn’t use LSI anymore, but they also say that there is no proof that it is not used in some way.
According to my friend, a senior programmer at Google, LSI is still used to some extent. However Google does not call it LSI anymore and reference it as Word Vector Approach (WVA). This is Google’s version of LSI that is used by its Rank Brain artificial intelligence algorithm.
Rank Brain is the third most important ranking factor in Google’s long list of over 200 ranking factors. As it was explained to me Rank Brain is a “Machine Learning” AI that has the ability to figure out the intent of a search query and quickly match it to relevant search results.
So to keep things simple for all of you and not confuse you with more new terminology, I will continue to use the term LSI keywords to indicate keywords that are synonyms. The functionality of LSI is very similar to what Rank Brain uses to determine search results.
NEXT UP = What kind of content is Google searching for?
Does LXI mean that I have to use words from the lexical set of the keyword?
Here's an example; if the keyword is "speaking skills", are the words "communication" and "speech" considered LXI keywords even if they don't appear under the target keyword in Jaaxy?
And another question. Can I search the LXI keywords to find relevant keywords for them too, or is this not necessary?
You also said that if we want our post to get indexed for another keyword, we can use it once or twice. Does by "another keyword" you mean an unrelated keyword that is not one of the relevant keywords that we get in a Jaaxy search?
Here is an example; if my target keyword is "speak english faster", can the other keyword that I want Google to index be "improve your speaking skills" which is slightly related but not one of the relevant keywords in Jaaxy, OR can it be "movie subtitles" which is not related at all but I could use it once or twice in my article?
That's a lot of question marks. I hope they don't take much of your time.
Regards,
Sylvia
I have read and devoured about 15 pages, some I knew, had studied with you 2 years ago! You were an excellent teacher two years ago, and are even better at presentation now!
I knew much of this but I had not seen it offered concisely and so plainly all in one place!
I know you are successful, and I wish for you greater success!
God Bless and Good Luck!
Janice 🤗🌾📗⏱💰
I have a question about meta titles/tags for images.
If I use CBD oil as one meta tag as an example from your post, and Vanilla CBD oil in another meta tag.
Do these count as keyword stuffing, and or overuse of my keyword?
There are times when photos will only make sense if tagged with your keyword and if you have several photos then you will have several instances of your keyword.
So my question is this: Do meta titles using your keyword, count in the overall total number of times you have used your keyword.
My assumption is they must because they are part of the article, but does Google see it differently?
Probably as a toddler around here, I got some of this, but your clarity brought it into sharp focus.
Thank you so very much. I'm bookmarking this teaching, because you taught a teacher something so I can take a few more SOLID steps towards my dreams.
You are a priceless treasure, Suzay