Gone are the days where you had to load your content with your target keywords for Google to understand what your content is about. You no longer have to repeat your keyword for Google to know which keyword you want to rank for, you don’t even need to have it in the title.
With Rank Brain being a major part of the Hummingbird update, Google is just as smart as a trained person at figuring out what your content is about and which keywords you want to rank for. In fact you can rank on Page 1 for keywords you never anticipated before, see below link.
How to Rank on Google Page 1 Without a Target Keyword
Google wants you to just write your content in a thorough informative and conversational way. Give your website readers the information they are seeking based on their keyword queries. It is most important that your content provides information first and foremost if you want to rank.
Well written content is the number one ranking factor in Google’s long list of nearly 200. If you want to rank for more than just one keyword, find a way to place that other keyword into your content once or twice so that it reads naturally. Never stuff multiple keywords in your content.
INCREASE YOUR SEO CHANCES
It doesn’t matter how you write your content because Google will index it, though your initial rank may be so low that it doesn’t yet show up in search results. However if you write your content directed towards your readers and NOT try to get Google to rank you, it will rank higher.
You can increase your chances of high rankings by just following the simple techniques taught here within Wealthy Affiliate. Place your target keyword in your page or post title, then once again in the first paragraph of your content, and maybe one more time if content is long form.
It doesn’t get any more complicated than that. If you should happen to find a better keyword after you have published your content, then add more content to justify you adding that new keyword. Do not delete the already indexed and ranked content. Google will see the new keyword.
You can further increase your chances by using other relevant keywords once or twice and by using the natural creation of LSI keywords. When I do keyword research for my content I spend an hour in Jaaxy finding a dozen or more variants of my target keyword to use as well.
To learn more about LSI keywords and how you can simply use a Google search and Google Instant to find different kinds of LSI keywords, click on the below link. If you have enjoyed this tutorial, click the Green Like This button below and/or leave any questions you may have.
What is Latent Semantic Indexing and LSI Keywords for Higher SEO
Does LXI mean that I have to use words from the lexical set of the keyword?
Here's an example; if the keyword is "speaking skills", are the words "communication" and "speech" considered LXI keywords even if they don't appear under the target keyword in Jaaxy?
And another question. Can I search the LXI keywords to find relevant keywords for them too, or is this not necessary?
You also said that if we want our post to get indexed for another keyword, we can use it once or twice. Does by "another keyword" you mean an unrelated keyword that is not one of the relevant keywords that we get in a Jaaxy search?
Here is an example; if my target keyword is "speak english faster", can the other keyword that I want Google to index be "improve your speaking skills" which is slightly related but not one of the relevant keywords in Jaaxy, OR can it be "movie subtitles" which is not related at all but I could use it once or twice in my article?
That's a lot of question marks. I hope they don't take much of your time.
Regards,
Sylvia
Reply
The point is not to use your target keyword over and over again because doing so will eventually harm your rankings. It also makes reading the content annoying.
You can search for LXI keywords if you want but most times finding synonyms to your target keyword come naturally. Plus the LXI's do not need to have a QSR value.
The other keywords you can also rank for must be related to your target keyword and the overall topic of your content. Relevancy is one of Google's ranking factors.
It is important to remember to not fixate so much on keywords. Google is looking for in-depth informative content in a conversational tone that is not loaded with the target keyword.
The content you write is meant to please the audience that reads it and not to find favor with Google. Write your content the same way you would have a conversation with a friend.
I have read and devoured about 15 pages, some I knew, had studied with you 2 years ago! You were an excellent teacher two years ago, and are even better at presentation now!
I knew much of this but I had not seen it offered concisely and so plainly all in one place!
I know you are successful, and I wish for you greater success!
God Bless and Good Luck!
Janice 🤗🌾📗⏱💰
I have a question about meta titles/tags for images.
If I use CBD oil as one meta tag as an example from your post, and Vanilla CBD oil in another meta tag.
Do these count as keyword stuffing, and or overuse of my keyword?
There are times when photos will only make sense if tagged with your keyword and if you have several photos then you will have several instances of your keyword.
So my question is this: Do meta titles using your keyword, count in the overall total number of times you have used your keyword.
My assumption is they must because they are part of the article, but does Google see it differently?
When you are asking about meta titles, are you talking about the meta titles of the post or page? If yes then the keywords that appear there are important for those appear in search results.
It is important to understand that when I or Kyle or others say to place your keyword in the title of your page or post, we mean in the area at the top of the editor window where you type your content.
This title bar at the top of your content editor area is EXACTLY the same as the meta title area under the content editor. So if you are using the All in One SEO Pack plugin, once you type it in at the top, you do not need to type it again at the bottom.
Images...
However if you mean the title name of the image file, placing your keyword there does not count nor will it harm your SEO if all your images are named that. Google is concerned with keywords in the content.
Many times I name every image file I use in a post as my keyword followed by an ascending number. I do not believe it has an effect on SEO either way. However the Alt Text can.
Even though the Alt Text is meant for people who have problems seeing, it should be filled out accordingly as a description of what that picture is. If you can get your keyword in there naturally, do it.
Example... If you have an image of a bottle of regular CBD oil and another of Vanilla CBD oil, mentioning this within the Alt Text of the image is not keyword stuffing because you are explaining what the image is.
"This is a bottle of regular flavored CBD oil." "This is a bottle of Vanilla CBD oil" These are accurate descriptions of the picture. You can get into problems if you put your keyword into an Alt Text tag that is not relevant.
If your image is of a hemp plant and you say in the Alt Text, "Hemp plant vanilla CBD oil" that would not make sense because that is not what the picture is.
One more point...Sorry for this long reply.
As for the Post Tags, not the meta tags, it is recommended that you place two or three keywords there separated by a comma because you can rank for these.
I really appreciate this explanation as I am sure others will.
Allow me to say in my opinion you succeed in making your tutorials clear, easy to understand and it is appreciated.
Probably as a toddler around here, I got some of this, but your clarity brought it into sharp focus.
Thank you so very much. I'm bookmarking this teaching, because you taught a teacher something so I can take a few more SOLID steps towards my dreams.
You are a priceless treasure, Suzay
There will always be a lot of information about keywords, SEO and rankings in Google being passed around. Some of it new, some of it current, and some of it old.
I just want to help to clarify things to members from the knowledge I gain so that others can benefit and know that the training here by Kyle is top notch.
Again I say Thank you, Suzay
P.S. I'm going to be looking for your posts!
