I am sure there are many ways to do this. But I had a few things I did and didn't want to do...

• I didn't want a text message that had a link that just got forwarded to a bunch of folk
• To be personal, if I knew their names - I used it
• If I did not know them I told them how I got their number
  

My message (as I am a cake decorator this is the example I will use)

"Hi there I noticed that you were once part of -name- cake decorating group. Are you still interested in learning cake decorating?

I have a link for you - to 2 days of free online learning.

Many crafting topics, including cake decorating, baking and icing skills (recipes, patterns and quality classes) are covered on this platform.

It is true, that if you were to purchase any of these courses after the two-day period, I would receive a few dollars commission, however, there is no obligation, and I just wanted you to benefit from something free. Two days is very generous, and you are bound to learn a stack of stuff! So enjoy!

If you choose to share this link with folk you know and think would love to learn for free too, you are welcome, but please don’t spam it.
Hope all is well your side.

- my name -"

If I knew the folk I would greet them, ask how things were going and give a similar message as above, ending with something personal like - I just thought Sam would like to watch a class or two.

I then sent the link in a separate message - just the link.

Tips and things to remember...