Search and use proper keywords or keyword phrases for your sites content...
There are many wonderful tools you can use to find the keywords you need, and I think the best ones are right here at WA...you can use Jaaxy and you can use the keyword tool which is FREE to use.
Although there doesn't doesn't seem to be as large an emphasis on keyword rich content, there is a need to make sure your title is optimized to be the best it can be and a "splatter" of long tailed keywords doesn't hurt either in the article you write.
Kyle has put together a training called "understanding the importance of keywords", which I think you will find useful...
https://my.wealthyaffiliate.com/training/understan...
Write articles that can lead traffic to your site...
If you type "where to submit articles" into your search engine, you are going to find hundreds ways to find out what you need to know about writing and submitting articles.
This method really is a fantastic way to get YOUR website address directly into your target market!
I found this training put together by Kyle interesting and I think you will too...
https://my.wealthyaffiliate.com/training/make-mone...
Join forums and form online communities...
If you type "your niche + forum" into your search engine I guarantee there will be a forum somewhere covering the niche you are working with!
Once you have established your credibility and earned some trust, you can quickly become the go to person, and all of a sudden you will end up with more traffic than you can handle!
Carson created a discussion on this topic and you can see it here...
carl