Why is Website Speed Important?

Your website speed is one of those factors that can promote your work. Its affects your brand reputation, traffic, conversion and even sales. Improving it will affect the overall performance of your website. As such, to enjoy a good performance and stand tall amidst your competitors, you must consider the issue of website speed.

Many times when you were thinking of building a website with good design, your target is creating a good user experience. But this aim will be defeated with a slow and non-responsive website. And without been told, you will lose a lot of your target customers

Apart from User Experience (UX), Search Engine Optimization (SEO) is another reason why you should consider your website load speed. A higher speed will affect your ranking. Google prioritize UX, if your website has poor UX due to website speed then your ranking will automatically drop

As such, improving your website speed is not negotiable. It will not only affect your user but your Search engine ranking. It will also affect you in terms of profitability.