HTML Resources

Learning HTML can be a little awkward at first, but by taking the time to learn HTML (which, by the way, is the most forgiving programming language), you are giving yourself leverage to create web pages "on demand" as well as add things to pages within Site Rubix (you can edit the code within SR as well). When you have a great idea that you would like to try out, you will not be at the mercy of another programmer, nor you do not have to rely on a merchant page's sales copy (which can at times lead to lower conversions).

One thing to remember when you are learning HTML, is that there are unlimited resources available if you need a small script or code to do something on your web page.

Templates

We have created some pre-made templates that you can use for the creation of your websites. This will give you the framework to work with, which is often the most difficult aspect of web development to learn. You can simply plug in content, links, and images into these templates and they will be fully functional web pages. Our templates are found within the following section.

Website Templates

**Note: that these templates are independent of Site Rubix (as Site Rubix has its own templates).

There is also a great place that you can go to pick up a wide variety of free, open source templates. These can be found within the Open Source Web Design site:

Oswd.org

Feeder Sites

We have also created feeder sites for those of you who would prefer not to make a website, but want to take advantage of high quality sites that we have created for you. The feeder sites dynamically generate a URL that will insert your Clickbank and Wealthy Affiliate linking codes into the web page This way you can promote our feeder sites linking to multiple products quickly and easily and it will only take a minute to get up-and-running!

To check out the feeder sites, please use the following link:

WA Feeder Sites

**Note: The feeder sites are being frequently expanded and added to, so check back often so that you can take advantage of these sites.

Dynamic Languages (JavaScript, PHP)

If you have been exposed to any sort of web programming, you are probably familiar with the languages JavaScript and PHP. Unlike HTML which is a static programming language, these languages are what we call dynamic programming languages because they allow you to perform dynamic functions on your web pages.

For example, with languages like PHP and Javascript you can pass variables from page to page allowing you to display dynamic content such as keywords, images, and personal preferences. If you had an ad in Google and you wanted to pass a keyword into your web page so that your page would be relevant to the user, you can do this with both Javascript and PHP. This is a little trick called Dynamic Page Optimization that many people use to increase their landing page relevancy, and thus their conversions. We outline this in more detail below.

Dynamic Page Optimization

It is very important to have highly relevant web pages, and with the web page relevancy component of the Google Adwords Quality Score algorithm, it has never been more important. Ideally, you want to include the exact keywords that someone searches into your web page.

Now, this can become quite a pain if you have to create a brand new page for every search term that you have within your ad groups.

We have created a PHP script that you can add to your web page to dynamically insert keywords so that you do not need to create 1000's of pages. We choose to include the PHP version of this script because Javascript is not recognized on the fly by Google's bots, and therefore your Quality Score would not improve. The script and instructions on how to use it are included below:

PHP Code:

PHP CODE:

JavaScript CODE:

What you need to do is place this code wherever you want on your page to print the keywords that you pass in from your adwords account: Remember, that since these are PHP scripts, you need to name your pages .php in order for this code to work.

Here's an example:

Keyword: Beating Adwords Review

Destination URL: www.yourpage.com?key=Beating Adwords Review

This will place the keywords "Beating Adwords Review" wherever you place the code on your page.

Like HTML, we are not going to elaborate on specific programming skills as you can find everything under the sun online for free. Here are some of the best PHP & Javascript resources that we have come across over the years.

PHP Resources

W3 Schools
PHP Builder
Hot Scripts

Javascript Resources

The JavaScript Source
Web Developer
Code Project