This can make or break a lens in my opinion. You can make something like this instead of www.squidoo.com

Here's how you do it- Again.. Make sure to replace ( ) with < >

(a href="http://www.squidoo.com")I Love Squidoo!(/a)

That will become I Love Squidoo!

This gives your lens, or webpage a more professional look and cleans it up a bit

Another variation of this is to have a hyperlink to your E-mail. Here's how.

(a href="mailto:username@domainname.com")Email Me Now(/a)

becomes

Email Me Now