Why should you conduct keyword research?
The number of searches on a search engine is amazing, research shows over 50,000 searches per every second that passes by. Thus finding your website on the very first page of
Google, Bing, or Yahoo will give you a lot of visibility, much more than you can get from any billboard or television advert at very little cost. This shows to a large extent why organizations will prefer to spend money on Google ads, to ensure they show on the very first page in a Search Engine Result Page (SERP).
I cannot imagine optimizing a website without first working on the keywords, the keywords are the foundation for creating quality content. And your content is the bedrock of your website; you now see proper keyword research remains the cornerstone of a properly optimized website. How then do you conduct keyword research for Search engine optimization?