When it comes to digital marketing, appearing in the search engine result page is one of the strategies for growth. The best approach to ranking on these pages is working by laid down guidelines. It is referred to as white hat SEO techniques, while all practice against search engine guidelines is referred to as black hat techniques.
The black hat SEO techniques are always looking out to take undue advantage of the search engine algorithm. Rather than dedicatedly and consistently climbing the ladder with the right tactics, the black hat SEO is all about using wrong and malicious tactics to climb the ladder.
Over time, usage of these top black hat SEO techniques has been known to damage your website visibility on search engines. Search engines have continued to improve their algorithms and its focus is on delivering an excellent user experience
The overall objective of arranging website in the ranking by search engines like Google is to deliver the best experience to users. It is the focus of white hat SEO techniques. It is focused on delivering good user experience via quality content. As explained above, this is contrary to black hat technologies. In this training, we will identify some of the black hat techniques you must avoid as you build your business. Also, we will appreciate you share your experience with Black and white hat techniques via the comment section
In the old days, Cloaking was called Bait and Switch, while the copied content you describe as one type of Poor Content was called Plagiarism.
I've always been disgusted when people do these things, and am glad to know these create a loss in the long run for the Cheaters.
Much appreciation for your articles!
Reply
Thank you RoriO,
I appreciate your kind words and I have returned the follow.
The black hat techniques are not focused at providing value to the audience rather they concentrating on ranking on search engine.
In the short term they seam go generate result but in the long run they lead to customer dissatisfaction, lose in authority, trust and search engine ranking.
Thank you for always been there
Ay
Wahoo,
I am glad seeing someone who is familiar with these methods. As you said, they were hot then, but now they don't work again. Search Engines algorithm has changed towards customer satisfaction. It is better for both us the publishers, the users and the entire business itself
Ayodeji
You are very on point. Avoiding these methods is the best way to stay safe.
Ayodeji
